Quant Marketing Analytics Vice President - CIB

Are you passionate about marketing and analytics? Join us to drive impactful campaigns and shape the future of our brand.

This role offers career growth, skill development, and the opportunity to collaborate with talented teams across the firm.

As an Quant Marketing Analytics Vice President within Global Banking and Markets & Securities, you will own analytics for full-funnel campaigns designed to grow awareness, consideration, and conversion for the JPM brand.

You will work across digital, social, events, and more, from strategy planning to performance measurement.

You will thrive in a fast-paced, collaborative environment, focusing on both the art and science of marketing.

You will partner with cross-functional teams to deliver unified reporting and actionable insights, supporting business-critical initiatives and driving innovation in marketing analytics.

Your work will help shape the future of B2B marketing at JPMorgan Chase.

Job Responsibilities


* Support opportunity identification and comprehensive campaign scoping, including ROI and performance forecasting


* Translate marketing briefs into measurement plans and learning agendas to inform strategy and execution


* Support creative development by leading test & learn strategy (a/b testing, UI/UX testing, etc.) and establish data-driven channel best practices


* Measure campaigns using diagnostic metrics, benchmarks, and feedback loops to optimize performance and spend


* Create and present integrated reporting that unifies KPIs from multiple sources into a single source of truth


* Lead campaign analytics calls and reporting, including QBRs, pacing readouts, mid-campaign, and post-mortem reporting


* Present findings and recommendations to senior stakeholders and cross-functional teams


* Quantify the impact of marketing initiatives, either in terms of perceptual lift or business outcomes, and communicate results to marketers and leadership


* Follow industry trends to identify opportunities for analytics innovation and team capability growth


* Build new data capabilities, such as attribution models and cross-channel engagement tracking


* Build relationships across the firm and collaborate across teams to drive consensus and influence action

Required Qualifications, Capabilities, and Skills


* Five years of relevant experience in cross-channel marketing analytics and campaign performance measurement & optimization


* Bachelor's degree in business analytics, data science, marketing, econometrics, statistics, or related field


* Advanced proficiency in Excel and PowerPoint (skills test required)


* Ability to analyze, interpret, and translate metric performance into actionable insights


* Superior written, oral, and presentation skills for all levels of management and partners


* Excellent at solving unstructured problems independently


* Ability to collaborate across teams to build consensus and influence actio...