Senior Strategic Analytics and Data Science Manager

Position Overview

We are seeking a strategic and technically proficient GTM Senior Strategic Analytics and Data Science Manager to serve as an internal consultant for our Marketing organization.

This is an individual contributor role requiring a unique blend of technical expertise, business acumen, and consultative skills to drive data-driven insights that optimize marketing performance and demonstrate clear ROI across the customer lifecycle.

This role reports to the Senior Manager, Strategic Analytics and Data Science and works closely with Marketing Leadership to ensure alignment with corporate goals and objectives.

Key Responsibilities

Strategic Marketing Analysis & Insights


* Serve as an internal consultant to Marketing teams, proactively identifying trends and opportunities for campaign optimization and efficiency improvements


* Analyze complex business problems beyond surface-level requests to understand and address underlying business needs


* Develop and deliver strategic insights that drive pipeline growth, marketing efficiency, and revenue attribution


* Create compelling data narratives that connect marketing activities to business outcomes and corporate strategic goals


* Independently identify areas requiring analysis and deliver actionable recommendations


* Ability to tie together narratives for marketing across all GTM (Marketing, Sales & Customer Success)

Cross-Functional GTM Analytics

Marketing Analytics:


* Analyze multi-channel campaign effectiveness and ROI


* Connect marketing activities to pipeline generation and revenue outcomes across customer lifecycle (Sales & Customer Success)


* Identify optimization opportunities in the marketing funnel

Sales Analytics:


* Analyze sales velocity metrics including time to close, average deal size, and win rates as it relates to marketing interaction


* Understand and optimize lead routing efficiency and BDR interaction points


* Analyze sales stage progression impact from marketing activities

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  Customer Intelligence:


* Analyze customer behavior patterns to inform segmentation strategies


* Track customer journey analytics from first touch through conversion


* Understand impact of Customer Marketing activities on customer components of growth (Renewals, Upsell, Downsell, Churn)

Technical & Systems Expertise


* Demonstrate deep understanding of Marketing and GTM tech stack architecture and data relationships


* Build and maintain complex marketing dashboards and automated reporting


* Ensure data accuracy through comprehensive validation processes


* Partner with Marketing Operations on data quality and system optimization


* Provide business context and technical requirements for data integration projects

Stakeholder Management & Communication


* Partner with Marketing Leadership on strategic initiatives


* Support Demand Generation, Digital Marketing, Content, a...