Trade Marketing Executive

Trade Marketing Executive

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

This role offers an exciting opportunity to plan the execution of brand strategies and plans based on channel, customer & shopper knowledge to meet business objectives.

You will be responsible for building the pricing & promotion strategies, as well as the execution thereof.

 

In this role, you will:


* Implement Country / Channel / Customer Pricing and Promotion Policy to realize Brand Pricing Strategy


* Run pricing diagnostics and make recommendations to optimize pricing strategy


* Run periodic price pack architecture ‘PPA’ analysis to identify white pack spaces and recommended adjustments / extensions to unlock revenue growth


* Continuously assess competitive and promotional landscape; check and adjust pricing and promotion mechanics and guidelines to remain competitive


* Define, enable and monitor DPSM (distribution, Pricing, Shelving, Merchandizing) objectives and drivers by category and channel


* Analyze, monitor and report Retail Audit by Category & Channel; identify gaps and opportunities and drive insight to execution


* Maintain strong connection with external suppliers (Nielsen, Flyer Trackers, etc) to ensure data hygiene


* Develop and cascade annual category strategies / selling stories; Actively participate in annual customer / distributor JBPs (joint business plans)


* Develop and oversee execution of NPIs (new product introduction) GTM (go-to-market) Plan; Monitor and report NPIs performance through standard performance metrics


* Ownership of BTL (below-the-line_ A&P (advertising and promotion) budget; annual A&P planning by country, channel and key customer for core range and NPIs

About Us

Huggies®.

Kleenex®.

Cottonelle®.

Scott®.

Kotex®.

Poise®.

Depend®.

Kimberly-Clark Professional®.

You already know our legendary brands—and so does the rest of the world.

In fact, millions of people use Kimberly-Clark products every day.

We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact.

We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity.

It’s all here for you at Kimberly-Clark.

Led by Purpose.

Driven by You.

About You

You perform at the highest level possible, and you appreciate a perfo...