Director, Sales Enablement and Marketing

Your Job

At GP Corrugated Packaging, we operate by the principles of Principle Based Management™ (PBM), a philosophy that empowers individuals to innovate, create long-term value, and drive transformation.

As the Director of Sales Enablement and Marketing, you will lead two critical commercial functions:



* Equip our sales organization to win through world-class training, tools, and processes.


* Oversee marketing strategies that drive customer engagement, brand strength, and lead generation.

This is a strategic leadership opportunity to build a unified sales and marketing ecosystem that fuels our growth ambitions.

You'll collaborate with senior executives, guide a high-performing team, and ensure that both our internal capabilities and external messaging are aligned with our long-term vision.

This role reports directly to the SVP- Commercial and is based at our corporate headquarters in Atlanta, GA.

Flexibility to travel up to 50% across the U.S.

to engage with regional teams and customers is required.

Our Team

We're building a best-in-class commercial organization grounded in Principle Based Management™ (PBM) principles such as: Mutual benefit, Principled Entrepreneurship and Transformation.

Here, you'll have the opportunity to lead change, build enduring capabilities, and make a measurable impact on how we serve our customers and grow our business.

What You Will Do

Sales Enablement Responsibilities (50%)



* Design, launch, and manage scalable sales training and enablement programs to drive consultative, value-based selling practices.


* Embed and evolve sales frameworks, including Franklin Covey, to strengthen customer interactions and increase close rates.


* Champion the adoption and optimization of Dynamics CRM to enhance sales productivity, pipeline management, and forecasting accuracy.


* Develop and implement coaching, onboarding, and continuous learning programs to build a high-performing sales culture.


* Partner with sales leaders to translate business strategy into field-ready tools, playbooks, and training materials.

Marketing Leadership Responsibilities (50%)



* Lead the marketing team to develop and execute brand, messaging, and digital strategies that enhance customer engagement and market visibility.


* Oversee content creation, campaigns, events, and collateral development to support lead generation and sales acceleration.


* Align marketing strategies with sales objectives to create an integrated customer journey from awareness through loyalty.


* Drive data-driven marketing initiatives using analytics to optimize spend, refine targeting, and improve ROI.


* Lead brand strategy to align with GP Corrugated's value proposition and principled entrepreneurship.

Team Leadership



* Manage and develop a team of 5-6 direct reports across sales enablement and marketing.


* Build a collaborative, accountable culture grounded in PBM principles.


* Act as a ...