Sales Engineer - Industrial Automation

Title: Sales Engineer- Industrial Automation

Location: Newburgh, NY
Type: Full Time
Compensation: Salary + Uncapped Commission

Turtle is actively searching for an experienced Sales Engineer to join our team and manage an existing account package that focuses heavily on Rockwell Automation solutions and related products.

As the exclusive Rockwell distributor for this territory, which includes Rockland, Orange, Westchester, Putnam, and up to Ulster and Dutchess County, you will be the primary point of contact for these key customers.

Why Turtle?

At Turtle, we’re redefining what it means to be an industry leader in electrical distribution, and we want you to be part of our exciting journey! For over 100 years, we’ve built a reputation for innovation, excellence, and exceptional customer service—and we’re just getting started.

We are a diverse, passionate team spread across the US, Canada, Mexico, and Puerto Rico, committed to growth, learning, and creating opportunities for each other.

At Turtle, every day is a chance to make a real difference, solve complex challenges, and push the boundaries of what’s possible.

We believe in fostering an environment that inspires collaboration and sparks creativity, where employees are empowered to contribute to our mission and shape the future of the industry.

If you're looking for a fast-paced, dynamic career where your ideas are valued and your growth is prioritized, Turtle is the place for you.

Join us and be a part of a company that’s making waves and empowering its people to do extraordinary things every single day!

About the Role

The Sales Engineer will exhibit a positive, friendly and helpful attitude with customers.

The ideal candidate will drive sales and provide technical expertise in automation solutions, including Rockwell Automation PLCs, HMIs, SCADA systems, industrial sensors, motion control,VFDs,IIoT solutions, and industrial networking equipment and all products within Turtle’s portfolio.

This role involves working closely with customers to understand their automation needs, recommending suitable solutions, and managing the sales process from inception to close..

What You'll Do


* Identify customer automation needs and propose tailored solutions involving Rockwell Automation PLCs, HMIs, SCADA, motion control, industrial sensors, VFDs and software solutions.


* Increasing business by generating sales to new customers and by selling additional solutions to existing customers.


* Pursuing product applications by utilizing personal knowledge, internal specialist/resources, vendor representatives and other available sources.


* Establishing and maintaining customer relationships.


* Strengthening customer relationships to enhance Turtle’s positioning within the customer.


* Learning and evaluating customer operations to aid in identifying customer objectives, requirements, and preferences.


* Stay updated on industry trends, emerging automation tec...