Email Marketing Coordinator

Position Summary:
Penn Foster is looking for an experienced Email/SMS Marketing Coordinator that will assist in the development and execution of highly targeted email and SMS campaigns using enterprise ESPs to support acquisition efforts.

Under the direction of the Email Marketing Manager, you will work cross-functionally with teams like Brand, Product, and Technology on the execution and performance tracking of marketing campaigns across the lifecycle of a lead.

Success in this role will be defined by your ability to collaborate with team members to execute timely and impactful campaigns, as well as your ability to contribute to the creativity and innovation of new ideas that will drive positive outcomes across channels.

Essential Job Functions: 
•    Execute all phases of email/SMS campaigns including building emails/SMS, creating target segments, A/B testing, and launching emails in Oracle Responsys
•    Perform pre-launch testing/QA for all campaigns, ensuring email logic, design and copy are correct and render across different clients/devices
•    Collaborate with cross-functional internal teams, ensuring clear communication and alignment with business goals
•    Assist in implementing a robust testing agenda, focusing on segmentation, messaging and personalization
•    Aid in compiling reports on key performance metrics for email and SMS channels
•    Help manage email/SMS campaign calendar and bi-weekly offer periods, to ensure all deadlines are executed in a timely manner

Knowledge, Skills, Abilities: 
•    Bachelor’s degree in marketing or technology-related field
•    Minimum of 1 year of work experience in email marketing
•    Experience with enterprise level email service providers (Oracle Responsys, Marketo, Microsoft Dynamics, Salesforce Marketing Cloud, IBM/Sliverpop, Hubspot, Adobe Campaign) is required
•    Basic understanding of HTML and CSS for formatting and troubleshooting email templates
•    Ownership mindset with a results-driven approach
•    Exceptional project management skills, adept at balancing shifting priorities
•    Strong organizational skills and attention to detail, as QA is critical in this role

About Us: At Penn Foster Group, we are transforming online learning to help learners by bringing together Penn Foster, CareerStep, Ashworth College, James Madison High School, the New York Institute of Photography, the New York Institute of Art and Design, and other education platforms.

Together, we create an accelerated path to greater economic mobility through real-world skills and knowledge that enable learners to achieve long-term success in the workplaces of the future.

 Our history dates back to 1890 when our founder, Thomas Foster, pioneered distance education by offering training by mail for coal miners to get the necessary skills for safer jobs.

Today, with the partners who use our education and training programs, we continue that mission of provi...