Sr. Category Development Manager Family Care - HQ

Sr.

Category Development Manager Family Care - HQ

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU.  

The Headquarter Sr.

Category Development Manager (Sr.

CDM) Family Care, will develop and implement category-growth programs and stories, lead cross-functional partnerships to embed Category perspective across the business, and maximize value from category resources and tools.

Leveraging syndicated data, shopper and consumer insights, category and industry trends, this Sr.

CDM will proactively develop comprehensive category strategies enabling greater sell-thru, category share gains, and category insights leadership.  This information will be utilized among the Business Unit and Customer Category and Sales Teams to ensure cohesive messaging and execution. This role is on the Family Care business unit which consists of the brands Kleenex®, Viva®, Scott®, and Cottonelle®.

In this role, you will: 


* Understand category trends, macro trends, purchase drivers, trip missions, shopper need states, etc.

and liaise with Customer Development on opportunities and executional strategies across all channels including ecom.


* Participate and present in internal and external meetings as the credible Category expert, at times to large audiences.


* Translate complex metrics and analytics into valuable strategic insights and category stories for consumer dynamics driving category growth.


* Direct and perform proactive analysis across a wide variety of category business issues and data sources (e.g.

shopper research, POS, panel, loyalty card, registry, omni, assortment tools, etc.) and make fact-based, actionable recommendations.


* Lead control store testing work with outside vendors and customer teams.


* Develop category vision strategy and shelving principles by channel to drive quality of shelf placement, optimal assortment, merchandising flows, adjacencies, and cross merchandising opportunities.


* Act as an expert and champion use of category tools and resources (assortment tools, growth driver tools, planogramming software, etc.).


* Collaborate with the Shopper Insights team to close research gaps in understanding shopper behavior and build growth roadmaps.


* Manage flow of information and requests from Sr.

Management, Customer Development, Business Units, etc.


* Ability to work collaboratively within the team to achieve consistency in approach across Business Units.

About Us 

Huggies®.

Kleenex®.

Cottonelle®.

Scott®.

Kotex®.

Poise®.

Depend®.

Kimberly-...