Director of Marketing, CARVYKTI

At Johnson & Johnson, we believe health is everything.

Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:
Customer Management

Job Sub Function:
Multi-Family Customer Management

Job Category:
People Leader

All Job Posting Locations:
Horsham, Pennsylvania, United States of America

Job Description:

We are searching for the best talent for a Director of Marketing (DOM), CARVYKTI located in Horsham, Pennsylvania.

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements.

Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures.

We lead where medicine is going and need innovators with an unwavering commitment to results.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

Summary:

The Director of Marketing will lead marketing strategy & materials, market development and operations, medical/professional education, congress strategy, KOL strategy/engagement and unbranded patient marketing across CAR-T.

The Director of Marketing must also work closely with multiple functions including Sales, Sales Training, Commercial Excellence, Finance, Medical Affairs, HECOR, R&D, Corporate Communications, and outside agencies and vendors in order to effectively develop and execute key commercial activities.  The position will recruit, develop and lead a team of marketing professionals, commercial operations professionals and Field Reimbursement Managers (including some field staff and those that have direct reports).

Primary responsibilities include:


* Develop an integrated business plan and strategic plan. 


* Develop brand strategies and tactics to support growth of CARVYKTI in the U.S.

market amidst significant marketplace competition. 


* Lead and manage a team of group product directors, product directors, product managers 


* Align Marketing, Sales, and broader commercial organization around strategies to differentiate CARVIKTI land drive market share performance.   


* Oversee Profitability attainment for CARVYKTI 


* Establish annual marketing plans for the product and execute promotional tactics with a focus on innovation.  


* Provide performance forecasts and management updates throughout the ...