Associate Director, Marketing/Media Data Strategy

At Johnson & Johnson, we believe health is everything.

Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:
Data Analytics & Computational Sciences

Job Sub Function:
Data Science

Job Category:
Scientific/Technology

All Job Posting Locations:
Titusville, New Jersey, United States of America

Job Description:

We are searching for the best talent for Associate Director, Marketing/Media Data Strategy, to be in Titusville, New Jersey or Horsham, PA.

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements.

Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine 

Purpose:

We are seeking a strategic Business Owner and trusted partner who can serve as a Data Quarterback, leading the development, management, and optimization of our customer engagement and content data products to support HCP and DTC marketing use cases.

This role will be responsible for shaping data strategy, ensuring data quality, and enabling impactful use cases across J&J to improve customer insights, engagement, and marketing effectiveness.

You will be responsible for:

Marketing Data Source Acquisition & Quality:


* Own and drive the acquisition of marketing data sources across all brands, ensuring data quality and facilitating use cases that maximize value for J&J.

Product Ownership & Enhancement.


* Lead and enhance various marketing data products related to HCP and consumers, such as “Customer Engagements,” “Content,” and other related assets.

Drive product improvements, adoption strategy, and integration within the organization.

Strategic Collaboration with Brand Marketers, Advanced Analytics, and Media Excellence Teams:


* Collaborate with internal StAT teams and brand marketers to understand their needs, roadmaps, and business priorities.

Define the data strategy, align priorities, and execute initiatives that deliver clear value by measuring data impact and return on investment.

Third-Party Data Partnership and quarterbacking the SMEs from Media Excellence team:


* Partner with the Media Excellence team to ensure timely, high -quality third-party marketing and campaign data acquisition, management, and deployment to meet business needs.

Business Process Support:


* Support core business processes such...