Manager, Enterprise Communications

Nemours is seeking a Manager, Enterprise Communications (Full-Time), to join our Nemours Children's Health team in Orlando, FL or Wilmington, DE.

Nemours Children's Health's vision is to create the healthiest generations of children through Whole Child Health.

Intertwined with our brand position, Well Beyond Medicine, our strategy re-imagines children's health to consider both the medical and non-medical factors that drive health.

Through collaborations with thought leaders across health care, policymakers, business leaders, community organizations and many other stakeholders, together we can realize this vision.

Nemours Children's Health is seeking a Manager of Thought Leadership Content Strategy with an emphasis on leading the highly successful Well Beyond Medicine podcast, named Adweek's 2024 Best B2B Podcast.

The Well Beyond Medicine podcast spotlights the people, programs and partnerships addressing Whole Child Health.

In this newly created role, this individual would report to the Vice President, Reputation and Communications, and have a mix of experience in digital marketing, communications and/or broadcast journalism to devise a content strategy dedicated to a thought leadership audience.

They would oversee the strategic direction, development and execution of content initiatives designed to educate, inspire and ignite action to advance the organization's mission and goals.

As a core channel within the thought leadership content strategy, this role would oversee the Well Beyond Medicine podcast production process from planning through promotion and collaborate with subject matter experts across the organization to curate high-quality and engaging content.

This candidate should excel in being planful, writing copy, consider themselves a savvy marketer, and be astute with tools related to podcast management and channel measurement and analysis to optimize engagement across existing and new channels.


* Strategic Implementation: Develop an enterprise-wide content strategy targeting Nemours Children's thought leadership audience, considering personas, channel optimization, and an editorial calendar that can serve to align parties across the organization.


* Enterprise Collaboration: Partner with key internal stakeholders such as the National Office on Policy and Practice, External Affairs, Community Engagement, and colleagues across Marketing and Communications to curate content and leverage external relationships.


* Well Beyond Medicine podcast: In partnership with the WBM podcast host and external agency, serve as the strategic advisor and team lead for content curation and promotion of the podcast with the goals of securing high-profile guests, growing listenership, and developing a monetization strategy.

This includes elevating its strategies for guest outreach, conferences, marketing, website, e-newsletter, social media, and launching an underwriting strategy.

This individual will also be responsible for budget oversig...