Digital Shopping Lead Strategic Initiatives Vice President

Step into the role of Vice President, Digital Shopping Lead, where your expertise will drive strategic initiatives from strategy through delivery.

You'll be at the forefront of developing innovative strategies, optimizing omni-channel shopping experiences, and leading cross-functional teams to deliver impactful results that align with Consumer Bank business goals.

As the Vice President, Digital Shopping Lead within the Consumer Bank Becoming a Customer team, you will promote strategic initiatives from strategy through delivery.

You will be at the forefront of developing innovative strategies, optimizing omni-channel shopping experiences, and leading cross-functional teams to deliver impactful results that align with Consumer Bank business goals.

Job responsibilities


* Develop strategy for and lead digital initiatives in support of new deposit account and customer acquisition by improving shopping experiences, increasing traffic and conversion.

Key initiatives include:
+ Re-imagine the shopping experience and leverage personalization, helpful tools, and 'better together' recommendations to drive multi-product origination
+ Develop, prioritize, and oversee best-in-class test and learn roadmap to drive measurable shopping flow improvements
+ Develop landing page strategies that improve performance
+ Optimize product page navigation and the digital marketplace ecosystem
+ Lead end-to-end customer journey experiences for new product launches


* Be a customer advocate - champion consistent and seamless user experiences across all assets and channels


* Obtain deep understanding of the needs of customers across all segments


* Partner with Analytics and Digital teams to understand end-to-end digital performance - across traffic, engagement, conversion and account/customer quality metrics


* Lead an indirect cross-functional team (Program Managers, Analytics, Digital, Direct Marketing and Technology/Product) in support of digital conversion opportunities - staying focused on scale and profitability while minimizing operational complexity

Required qualifications, capabilities, and skills:


* 4 year degree in Marketing, Advertising, Analytics or Finance


* 7+ years of marketing experience with expertise in digital conversion strategies and innovation


* Excels at managing multiple initiatives simultaneously within tight deadlines


* Strong analytical, problem solving and planning skills


* Develops strong partnerships; recognized as a team player


* Proven ability to take initiative, influence others, and achieve results


* Skilled and comfortable at working in a highly matrixed organization


* Experienced manager of marketing budgets, forecasts and expected returns


* Comfortable with continuously changing priorities


* Excellent written and verbal presentation skills


* Highly proficient in Microsoft Excel and Power Point

Chase is a l...