In-Store Digital Platform Manager

ABOUT SUBARU

Love.

It's what makes Subaru, Subaru®.

As a leading auto brand in the US, we strive to be More Than a Car Company®.

Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow.

That's what we call our Subaru Love Promise®.

Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability.

With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.

Subaru's company culture is built on collaboration, diversity, and a shared passion for our product.

We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table.

Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.

SUMMARY

Responsible for the management of the Subaru In-Store Digital Platforms/Programs which includes the Subaru Digital Showroom (kiosk and tablet), Subaru TV, and Digital Point of Purchase (PoP) technical infrastructure, as well as the in-store digital marketing components that support the future store designs.

Ensures that in-store digital platforms communicate current marketing messages and content, as well as provides a cutting-edge, well-supported solution for a retailer that is fully integrated with Subaru's brand marketing messages and initiatives.

The goal of these customer programs is to generate foot traffic conversion for new vehicle sales, creating an improved customer experience, and increasing brand awareness and loyalty, as well as ensuring ongoing retailer satisfaction with the programs.

CORE RESPONSIBILITIES


* Determines and oversees the strategy, concepts, prototypes, pilots, communication, and implementation for new digital retail program launches in a continually changing retail environment.


* Manages the direction of the in-store digital experiences through evolution, execution, and expert handling of the program operational requirements and tasks.


* Identifies, plans, develops, and launches features of digital platforms to drive the evolution of the in-store customer experience in partnership with retailers, Subaru of America (SOA) field teams and internal departments, and agency partners and vendors.


* Effectively manages all aspects of the daily relationship with Subaru's digital partners (third-party vendors/agencies) and serves as the external partners' primary contact for the Subaru In-Store Digital Platforms/Programs.

Ensures optimal platform/program performance and directs the vendor account management teams to ensure excellent retailer support, ongoing retailer satisfaction, and service level agreement (SLA) adherence.


* Maintains frequent contact with various in...