Digital Marketing Manager, Benelux

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets.

At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment.

We believe that diversity is the driving force behind innovation, creativity, and overall business success.

Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Your role:

Responsible for securing optimal digital presence, visibility and availability for Elanco Pet Health (PH) brands and driving the local digital and media strategy in alignment with overarching PH marketing and commercial strategy.

Providing input to Brand Managers and Sales Leaders to ensure balanced brand investments to establish sufficient digital visibility, availability and engagement, for impact within BtB and BtC segments.

Responsible for facilitating a coherent digital landscape, fostering an enjoyable, engaging, and effective customer journey across PH brands.

Hereunder responsible for channel management and effective planning, execution, and performance tracking of media campaigns in Benelux (BNL).

Responsible for digital marketing activities with key online partners, to secure optimal visibility and availability of products - establish agreements, manage activations and collaboration, in close partnership with sales and marketing.

Responsible for management of assigned budget, both for optimization of the local channel landscape and budget allocated for digital media activation.

Accountable for identifying and assessing feasibility of digital trends, channel fit evaluations and providing input for digital innovation locally as well as globally.

The role interacts with key customers and suppliers, including agencies and interacts with multiple internal and external cross-functional teams, locally as well as globally.

As part of the Global Marketing organization, collaboration will be required with the International Pet Health Digital Marketing Managers to follow the global strategies and provide input for the further development of the Global Marketing strategy.

Your Responsibilities:

Execution of Country Affiliate Brand Planning:

·         Facilitate a coherent digital landscape across the full PH portfolio & optimize visibility, availability and the full customer journey across online channels.

·         Drive, execute and deliver best digital practices to maximize brand impact in alignment with overarching BNL marketing strategy across Rx and OTC.

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