Business Offer Manager (Digital Energy)

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The Role: Digital Energy (DE) Business Offer Manager

Overview:

As the Digital Energy (DE) Business Offer Manager, your mission is to drive growth of DE portfolio and services in the East Asia zone thru the effective deployment of marketing 4P methodology.

In this critical role, you will work with internal and external stakeholders, ensuring DE growth strategy, country organization and go-to-market (GTM) are deployed effectively.

What will you do?

• Performance Management: Responsible for the performance of DE offers (Orders, Sales, GM), including budgeting, forecasting, and financial reporting.

Track and analyze business performance metrics, adjusting as needed.

• Portfolio Management: Marketing owning the marketing 4P deployment and competency development in zone and country team and offers management (excellence in product lifecycle and offer launches)

• Product: Boost Products Business by gaining a deep understanding of our markets and strategically outperforming competitors.

Achieve market share growth through tailored strategies for countries and hero offers.

• System: Better Systems.

Mastering solutions knowledge and managing stakeholders effectively.

Simplify and optimize internal processes.

• Services: Support Accelerate services & recurring revenues.

Grow services with modernization and competitor's installed base conversion.

Outpace our core business growth.

• Strategic Planning: Adopt global strategy, localize and adapt for East Asia zone, implement business strategy to achieve growth ambitions and objectives.

Operationalize strategy with AMSP, annual operating plan etc.

• Impact with Marketing 4P: Operationalize marketing 4P is all aspects of DE business.

• Product:

§ Develop and manage the offers (product & services) portfolio, ensuring alignment with market needs and company goals.

§ Conduct market research to identify customer needs and preferences.

§ Conduct competitive analysis by identifying and evaluating competitors and customer insights to understand their strengths, weaknesses, strategies, and market positioning, and develop actionable strategies (tailored UVP) to outperform them.

§ Collaborate with the product development team to create and enhance products to meet/exceed the market demand

• Price:

§ Develop and execute pricing strategies in accordance with product marketing positioning and competition that gain, defend, penetrate, market share while maximizing profitability.

§ Monitor market trends and competitor pricing to adjust strategies as needed.

§ Implement discount and promotional pricing models to drive sales.

• Place:

§ Deploy the 4P strategy to drive growth across all SE GTM channels (GD, PB, e-c...