E-Visual Merchandiser

GENERAL ROLE

E-Visual Merchandiser leads success of digital communication and digital business of Hermès Korea by managing E-VM strategy for Hermes.com.

He/She will report to Senior Digital & CRC Manager who leads the vision of Hermès digital and oversees the entire e-business in Korea.

MAJOR RESPONSIBILITIES

1.

BUILD E-VM STRATEGY FOR HERMES.COM


* Build E-VM strategies for Hermes.com, the window to the brand


* Merchandise the product grids considering group guidelines, commercial priorities, and allowing an intuitive and fluid navigation for users


* Deliver the E-VM guideline of all categories to achieve the goal set in the strategy


* Define cross-selling propositions


* Optimize the on-site search results


* Improve digital customer journey by analysing E-VM KPIs

2.

MANAGE DIGITAL COMMUNICATION


* Coordinate the homepage calendar with Paris HQ and local communication teams, and ensure consistency between editorial content and online product offer


* Define local editorial needs and coordinate the creation in collaboration with the communication team


* Coordinate the emailing campaigns with Paris HQ


* Analyse the ROI of digital campaigns

3.

DEVELOP DIGITAL ASSETS


* Validate translated texts to be displayed on Hermes.com and define online terms of the brand


* Manage all the content and texts on h.com, including legal notices


* Issue JIRA tickets to correct digital asset issues to improve the excellence of the window

SKILL & KNOWLEDGE

In Digital or retail visual merchandising skills:


* Mature visual merchandising skills with both branding and commercial mindset


* Capable of understanding and analysing data related to visual merchandising

Digital knowledge:


* Web Analytics tools (Google Analytics)


* Fred Hopper


* Knowledge and interest in digital design is preferred but not required

REQUIREMENTS & CAPABILITIES


* Minimum 6-year experience in VM position in the fashion or e-commerce industry


* Art and design major is preferred


* Experience in international luxury brand is preferred


* High sensitivity in beauty and art


* Strong interest in digital


* Luxury and fashion trends knowledge and interest


* Self-motivated


* Team player with humble spirit


* Good communication skills


* Ability to work under pressure


* Highly organized with exceptional attention to detail


* Fluent Korean and Business English are mandatory / French optional