Advertising Production Specialist - Brand Equity

ABOUT SUBARU

Love.

It's what makes Subaru, Subaru®.

As a leading auto brand in the US, we strive to be More Than a Car Company®.

Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow.

That's what we call our Subaru Love Promise®.

Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability.

With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.

Subaru's company culture is built on collaboration, diversity, and a shared passion for our product.

We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table.

Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.

SUMMARY

Maintains responsibility for executing and delivering national (Tier 1) and retailer (Tier 3) advertising campaign programs that support three (3) Love Promise Community Commitment causes, third-party Awards and Accolades, and other Subaru retailer recognition programs.

Supports digital and physical content development and implementation to enhance the retail experience.

PRIMARY RESPONSIBILITIES



* Brand Equity - Campaign and Creative Material Development:
+ Collaborates with internal stakeholders and gathers national (Tier 1) and retailer (Tier 3) content needs, best practices, and timelines to support the planning, development, and production of advertising campaigns.
+ Supports the execution of the production of advertising materials, including TV, videos, digital content, print, point-of-purchase (POP), and drafts of retailer communications through regular reviews of creative, ensuring that quality standards and strategic brand messaging objectives are met.
+ Provides clear, consolidated, and concise direction to agency partners to aid in the creative development and implementation process.

Facilitates the review, accuracy, and compliance of advertising materials pre-campaign launch with Legal, Risk Management, Product Management, Creative Services, and ad agencies.

• Maintains responsibility for communicating timing and deadlines to pertinent internal and external stakeholders.
+ Supports campaigns and programs such as three (3) Love Promise Community Commitment causes (Subaru Loves to Help, Loves to Care, and Loves Pets), third-party Awards and Accolades (e.g., Consumer Reports, Insurance Institute for Highway Safety [IIHS], Kelley Blue Book [KBB], etc.), and other brand/industry news.


* Retailer Merchandising - POP (Physical and Digital):
+ Supports the development of retailer merchandising plans in physical and digital screen mediums.
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