Director, Brand Strategy

Position Location Details – Upon agreement between you and your Supervisor, you are entitled to a flexible arrangement where you will be able to split your time between working from the office and working remotely.

PURPOSE AND SCOPE:

Reporting to the Senior Global Brand Director, the Global Brand Strategist will be a hands-on strategic thinker, collaborator, and implementer within the Brand Strategy Center of Excellence (COE) as part of the Fresenius Medical Care (FME) Global Communications organization.

In this capacity, the Global Brand Strategist will support the Senior Director in delivering top-tier global services to FME's global Business Partners (BP) in the area of Brand Strategy.

Additionally, working with the Senior Director, the Global Brand Strategist will help establish and maintain industry-standard global practices in process, planning and stakeholder partnership with their Business Partners.

This management role will be a key asset to FME and its world class communications team that develops and implements a global company communications strategy supporting FME in achieving their business goals.

The Global Brand Strategist will work closely with the Senior Global Brand Director and manage brand marketing, communications, and strategy for the global Fresenius Medical Care brand.

The Senior Global Brand Strategist will help develop, champion, and implement initiatives to ensure the brand remains relevant to core audiences, supports the brand story, and strengthens brand equity across the globe.

Initiatives will involve the hardwiring of our global brand narrative into our business operations, providing education and inspiration for employees and driving widespread understanding and adoption of the one global Fresenius Medical Care brand story.

PRINCIPAL DUTIES AND RESPONSIBILITIES:


* Work in close partnership with the Senior Global Brand Director to shape and share the overall global brand strategy including:
+ Brand identity, narrative, equity, health, and reputation approach
+ Brand governance model


* Manage branding projects in partnership with internal creative resources to deliver best in class results in:
+ Brand architecture, naming and portfolio alignment
+ Key messaging and positioning, working in concert with Business Partners from business segments and regions
+ Visual expression, systems, and related assets for internal and external audiences


* Assist in driving audience insights work (in partnership with analytics team and segment marketing) including patient, customer and partner segmentation work, acquisition and retention strategies and overarching brand building strategies


* Communicate brand objectives and strategies to internal and external partners to inform their work, including market development, creative briefs, etc.


* Collaborate effectively with a global team of internal and external partners for integrated brand campaign de...