Vice President, Marketing & Portfolio

   

Job Summary

   

The Vice President, Marketing & Portfolio, is responsible for leading and developing the therapeutic/disease area and global marketing strategy / product portfolio strategy to drive market share growth and improve business revenue and profitability.

This individual will lead the implementation of all marketing related plans and activities including marketing research, product and technology roadmaps, product launches, demand generation, and marketing budgeting and forecasting.

The VP of Marketing & Portfolio will lead a team of market development and portfolio managers and will focus on driving the company’s go-to-market strategies.

       

Responsibilities (Specific tasks, duties, essential functions of the job)



* Leads and oversees the development and execution of Inogen’s global marketing strategy, market development, portfolio strategy and value story.       


* Builds a deep understanding of customer needs through voice of the customer and patient / prescriber journeys.       


* Leads segmentation, targeting and brand positioning that delivers sustainable differentiation based on competition and market dynamics.       


* Builds and fosters relationships with top-tier key opinion leaders / experts, patient advocacy groups, and policy-making organizations.       


* Responsible for the development of HCP strategy through sales feedback, advisory boards, consultant meetings, market research, cross-functional insights and executes the strategy via both personal and non-personal promotions.      


* Leads the product lifecycle, new product innovation, evidence generation and label expansion roadmaps with cross-functional partners.       


* Leads and oversees global media strategy to increase traffic, lead generation and orders across multiple sales channels and geographies.       


* Develops, monitors, and controls marketing budgets and forecasts, and assesses the marketing mix to evaluate cost effectiveness and results.       


* Estimates resourcing needs for the marketing team and operates within approved budgets.       


* Proactively identifies and manages potential risks and opportunities for portfolio, including development and execution of post-launch strategies.       


* Maintains industry awareness regarding market trends, competition, product acceptance, and new product releases.


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* Provides commercial input to ensure successful product registration, reimbursement, and listing/access.       


* Strategic partner to develop clinical, medical affairs, and risk management plans.       


* Hires, leads and develops a global marketing team and instills a culture of “one team” mindset across all the functions.       


* Provides inspirational and collaborative leadership across the team as well as cross-functional teams....