Brand Building Leader - Angel Soft®

Your Job

We are currently seeking a Brand Building Leader for the Angel Soft® team based in Atlanta, GA.

This position will primarily be responsible for leading the Angel Soft® brand equity-building strategies to increase long-term value and market share.

This position is also expected to serve as a key member of the Angel Soft® leadership team and help build organizational capabilities around brand-building.

The role reports to the VP/GM of Angel Soft®.

What You Will Do


* Continue to drive and develop/implement marketing strategies and commercial activations that meet key business objectives by developing and executing communications, marketing content, and other brand-building initiatives


* Forge strong cross-functional partnership with sales, shopper marketing, and consumer experience teams to ensure effective retailer-specific executions and alignment with national campaigns


* Create strong omnichannel strategies, including e-commerce, social media, influencer, social commerce, and in-store executions to pave the way for successful new product launches


* Apply economic thinking and marginal analysis to optimize investment recommendations, aiming to maximize return on investment


* Leverage data and analytics for continuous experimentation and improvement of marketing strategies, fostering a culture of innovation and knowledge-seeking


* Develop annual Integrated Marketing & Communication Plans for Angel Soft®


* Manage key agency relationships, SOWs, and optimize non-working spend


* Supervise, coach, and help team of direct reports self-actualize

Who You Are (Basic Qualifications)


* Bachelor's Degree or higher


* Background & understanding of CPG or retail industries


* Experience leading successful brand campaigns


* 5 years of experience

What Will Put You Ahead


* MBA


* 7+ years of marketing and overall business experience


* Experience leading commercial activations

At Koch companies, we are entrepreneurs.

This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions.

Any compensation range provided for a role is an estimate determined by available market data.

The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location.

If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.

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We are Military Ready and Second Chance employers.

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