Senior Brand Manager, Brand Growth & Innovation, Adult & Feminine Care

Senior Brand Manager, Brand Growth & Innovation, Adult & Feminine Care

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

Do you have a consumer-obsessed mindset and passion for transformational innovation? Are you always on the lookout for the next breakthrough opportunity and have a track-record of bringing disruptive innovation to life?  We are looking for a creative and proven innovator as a Senior Brand Manager, Brand Growth & Innovation (BG&I) to help define the future of our Adult Care portfolio.

The Senior Brand Manager, BG&I will craft, gain support and lead three-to-five-year strategy & innovation plans.

In this role you will assist in directing the work of Brand Growth & Innovation Brand Managers while also leading and influencing cross-functional partners in a matrixed organization.

The ideal candidate is a creative and strategic thinker with a passion and proven track record for managing an innovation portfolio to deliver on business growth goals and push the boundaries of what's possible.

In this role, you will:


* Drive identification, prioritization and fulfilment of unmet/underserved consumer needs


* Articulate insight based, consumer driven innovation and renovation strategy through the lens of market dynamics, consumer, competition, brand and financial goals


* Lead the delivery of a validated, consumer-driven and transformational innovation pipeline


* Ensure innovation sufficiency across a three year time horizon


* Collaborate on development of the Strategic Business Plan, guiding brand priorities over three-to-five-year horizon


* Lead a cross functional team to drive continuous development of innovation, renovation and commercial news pipeline


* Collaborate with Global to drive scale and consistency of front-end innovation development


* Drive business model innovation including (but not limited to) import/export of winning innovation from total enterprise, agile concept and prototyping approaches and resources, and digital test market leadership through established eCommerce channels

Additional Experiences:


* Delivery of business objectives for a brand including net sales, operating profit, gross margin, and market share including knowledge of full P&L levers


* Creation of customer-facing sell-stories, participation in development of Brand Operating Plan and Annual Business Plans


* Understanding of distribution, pricing, shelving and merchandising (DPSM) to influence best in class execution and growth


* Forecasting for inn...