Digital Marketing Specialist

DIGITAL MARKETING SPECIALIST

LOCATION: Onsite, Norfolk, Virginia Corporate Office

JOB PURPOSE: The Digital Marketing Specialist will build, implement, and optimize digital marketing campaigns to generate leads and increase awareness for Harbor Group Management and it's assets.

They will create, publish and audit written and visual content to support marketing initiatives, optimize marketing funnels, and improve performance.

ESSENTIAL DUTIES AND RESPONSIBILITIES: Includes the following but are not limited to the job specifications contained herein.

Additional duties or job functions that can be performed safely may be required as deemed necessary by Harbor Group Management Company.



* Create, maintain, and publish digital marketing content by writing appealing descriptions and presenting images and photography in an appealing way.


* Work with vendors for timely and effective advertising creation of SEO, SEM, ILS' and display campaigns.


* Audit lead and contact lists, segmentation & clean up.


* Achieve marketing performance efficiency through the optimization of content online and provide consistent documentation of findings and adjustments to the internal team.


* Claim, verify, and update online business listings with Google Business Places, Yelp, Facebook, ApartmentRatings, and others relating to social media and reputation management for each location.


* Audit and validate marketing costs for key campaigns, categories, and channels.


* Collaborate with the marketing team to ensure creative execution is in alignment with marketing goals.


* Audit and maintain consistent and on-brand messaging for each community.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

The requirements listed below represent the knowledge, skill, and/or ability required.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Qualifications Include:



* Bachelors plus 2-3 years of digital marketing experience or equivalent.


* SEO and SEM knowledge are a plus.


* Experience in the multifamily housing industry preferred.


* Excellent writing skills and the ability to verbally express ideas and opinions to individuals and groups.


* Experience identifying specific areas for change, efficiency, and innovation.


* Microsoft Office, particularly Excel, and Google Analytics and CRM system knowledge.



* Ability to enthusiastically function within a fast-paced, growth-oriented environment.


* Strong interpersonal skills with a customer service-focused mentality and the desire to support, train, and partner with fellow associates.

WORKING CONDITIONS: This position could require occasional evening and/or weekend work.

PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential fun...