Director of Community Marketing

Director of Community Marketing

Are you a dynamic connector, strategic thinker, and results-driven marketing professional? American Senior Communities is seeking a Director of Community Marketing (DCM) to play a key role in driving occupancy and building meaningful relationships across multiple senior living communities.

The DCM is responsible for creating and sustaining strong partnerships with referral sources, developing new business opportunities, and leading community-based marketing initiatives.

This role is critical in driving lead generation, referral development, and conversion strategies that ensure our communities thrive.

What You’ll Do

As a Director of Community Marketing, you will:


* Build, track, and nurture relationships with hospitals, physicians, case managers, and other referral partners.


* Identify new opportunities to increase referral pipelines and inquiries using our CRM.


* Develop and support partnerships, working with internal department leaders to expand reach and engagement.


* Analyze market trends, competitors, and demographics to shape marketing strategies that drive results.


* Collaborate with community leadership to execute outreach, networking, and community engagement strategies.


* Represent communities at trade shows, professional associations, and community events.


* Track key performance metrics (referrals, conversions, move-ins, occupancy) and provide regular reporting.

What We’re Looking For


* A relationship-builder who thrives on connecting with healthcare professionals, referral partners, and community leaders.


* Minimum of 3 years, successful background in healthcare business development, sales, or marketing.

Senior Living preferred.


* Strategic mindset with proven ability to generate leads, drive conversions, and achieve occupancy goals.


* Excellent communication, presentation, and networking skills.


* Highly organized with experience using CRM tools and analyzing market data.


* Collaborative spirit—someone who can partner with leadership, team members, and referral partners to achieve shared goals.

Our commitment to our team members:



* Top competitive market wages


* Paid Time Off (PTO), holiday pay and

*opportunities to earn additional PTO


* Access a portion of your earned wages before payday with PayActiv

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* Paid training, skills certification & career development support


* Medical, vision & dental insurance with Telehealth option


* Medical and dependent flexible spending accounts


* 401(k) retirement plan options


* Lucrative employee referral bonus program


* Tuition reimbursement and certification reimbursement

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* Continued education opportunities through Purdue Global & O2NE scholarship program


* Employee assistance program & wellness support


* Retail, food & entertainment discounts and so much more!



*Terms and conditions apply

About American Senior Communit...