Director, US Neutrogena Megabrand Advocacy & Commerce

Description

Kenvue is currently recruiting for a:

Director, US Neutrogena Megabrand Advocacy & Commerce

What we do

At Kenvue , we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.

We are passionate about insights, innovation and committed to delivering the best products to our customers.

With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

For more information , click here .

Role reports to:
Head of US Neutrogena Sun and Skincare

Location:
North America, United States, New Jersey, Summit

Work Location:
Fully Onsite

What you will do

Neutrogena, is a dermatologist-recommended skincare brand and leader in the Skin Health & Beauty category.

The brand is seeking a bold, modern marketer to lead the U.S.

marketing strategy for this iconic Megabrand.

As the U.S.

Neutrogena Megabrand Advocacy & Commerce Director, you will own the full-funnel strategy and execution across social, influencer, partnerships, media, and partnerships - with a laser focus on driving relevance with the Gen Z and Hispanic consumer, fueling category growth, and placing Neutrogena at the center of culture.

This is a rare opportunity to shape the next chapter of one of America's most iconic skincare brands.

This highly visible role is ideal for a strategic, digitally fluent brand builder with a passion for culture-led marketing, strong cross-functional leadership, ability to move with agility and bring sound data-driven recommendations, and a proven track record of turning insights into breakthrough impact.

The U.S.

Neutrogena Megabrand Advocacy & Commerce Director is responsible for leading marketing strategies and initiatives to drive brand growth and market share.

You will collaborate with cross-functional teams to develop and execute innovative campaigns that resonate with consumers:

Key Responsibilities


* Lead Brand Strategy & Omnichannel Activation: Develop and execute integrated brand plans across digital, social, media, PR, and shopper/POS to grow brand equity, household penetration, and market share - particularly among Gen Z and US Hispanic consumers.

This includes seamless integration of plans across key categories, new product launches, and other points of activation and prioritizing across key SKUs, categories and innovation v.

base/seasonal moments.


* Drive Cultural Relevance: Build and activate a marketing strategy that en...