Product Director Professional Promotion, Mood-Neuroscience

At Johnson & Johnson, we believe health is everything.

Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:
Marketing

Job Sub Function:
Strategic Marketing

Job Category:
Professional

All Job Posting Locations:
Titusville, New Jersey, United States of America

Job Description:

Johnson and Johnson is recruiting for a Product Director, Professional Promotion-Mood, Neuroscience located in Titusville, NJ.

About Neuroscience

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements.

Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Neuroscience team tackles the world’s toughest brain health challenges including multiple sclerosis, Alzheimer’s disease, Parkinson’s disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism.

This patient-focused team helps address some of the most complex diseases of our time.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

The Product Director will be accountable for developing and leading HCP focused marketing strategies and tactical execution for Spravato, with a focus on omnichannel, digital and NPP strategy.

Within this role they will complement and elevate how we engage, communicate, and educate healthcare providers to supplement our traditional personal promotional approach with innovative, non-personal communication.

They will work closely with other brand partners and a cross-functional team that includes the Franchise Omnichannel team, Insights and Analytics, Communications, JJIT.

The Product Director will report to the Group Product Director for Professional Promotion and will serve as a core member of the brand team.

 

Responsibilities / Areas of Focus include but are not limited to the following activities:


* Lead development of comprehensive marketing plans, including strategy, messaging, and tactical plans to achieve business goals


* Lead media strategy including planning, execution, optimization, and reporting.


* Lead and manage the media agency, agency of record as well as other agencies to develop and execute marketing strategy, the tactical plan, and tactical content development. 


* Provide strategic direction and partner with the Insights and Analytics team to generate actionable insights and analytics through market re...