Marketing Transformation Product Owner

As a Marketing Transformation Product Owner for offer management in Card Marketing LOB, you will lead the charge in developing a transformative roadmap for offer data, working closely with execution teams to innovate and streamline processes.

Your role involves crafting a centralized offer data management strategy and integrating it with other content types, ensuring quality, speed, and efficiency in marketing execution.

Collaborating with cross-functional teams, you'll design and implement new processes and capabilities, driving impactful change in the industry's largest marketing execution space.

Your leadership will be pivotal in uniting teams, overcoming barriers, and delivering consistent marketing and customer experiences

We are looking for a driven and enthusiastic leader to deliver a breakthrough process and capability transformation roadmap for offer data across Card Marketing.

The candidate will need to take a visionary and innovative approach to developing a strategy for how we (a) work hand in hand with execution teams to ideate offer related capabilities to support critical marketing strategy needs (b) develop a centralized offer data management strategy across acquisitions and existing customer portfolios (c) enable capabilities to allow for integration between offer data and other content types (e.g.

disclosures and offer data) and (d) establish process redesign and automation for offer request intake, execution, and management - to meet our business goals of marketing execution quality, speed, and efficiency.

The candidate will collaborate with a team of marketing transformation product owners to develop and deliver the roadmap that will radically elevate how we plan, manage, and activate campaigns in the industry's largest marketing execution space.

You will partner with our Planning, Campaign Management, and Activation team; Product; Legal/Regulatory Review; and LOBs to design and build new processes and capabilities.

You will be the day-to-day glue that brings teams of people across Card Marketing together to deliver on the strategy objective and a leader we look to in order to understand progress and barrier through transformation.

You must be a player who is unafraid to roll up your sleeves and demonstrate by doing.

You must be able to operate within a highly matrixed organization, effectively influencing and communicating cross-functionally with all levels of management to enable business and financial results.

You must be comfortable with ambiguity and be able to create structure where it may not exist.

Finally, you must have a track record for leading teams through change and be unafraid to challenge the status quo to reimagine how we do business to deliver a consistent marketing/customer experience.

Job responsibilities:


* Serve as a thought leader, driving strategic, complex, and highly visible programs across LOBs and functions from initiation to delivery.


* Be accountable for strategic design and the ...