Customer Marketing Manager

At Johnson & Johnson, we believe health is everything.

Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:
Marketing

Job Sub Function:
Product Management

Job Category:
Professional

All Job Posting Locations:
Budapest, Hungary

Job Description:

Customer Marketing Manager Hematology

Location: Budapest, Hungary

Full time job

Lead marketing mix execution and coordinates processes related to business planning, marketing plans, portfolio management, market research, new product launches, business performance tracking, and multi-channel marketing.

At this level, the position has a high degree of impact on the business results and typically, responsibility for managing a group of brands and interacting with a variety of business profiles (sales reps, medical, HEMAR, etc.).

This job is not eligible for sales incentives/sales commissions .

Essential duties and responsibilities:


* Creates local brand strategy and tactical plans and keeps them in focus


* Co-responsible for the business performance of the brands in scope


* Implements promotional activities (advertising campaigns, multichannel promotional activity, DMs, events, etc.) for the brands in scope  


* Leads local brand projects


* Ensure optimal execution of the brand mix as defined by the brand and operational plans


* Works in CVT together in strong cooperation with HEMAR, PAG and GA and MAF team to ensure alignment of strategy and tactical plans


* Collaborate with CEB hubs in sharing customer insights and in formulating key deliverables (i.e.

BP, execution plan) Co-creates impactful materials and campaigns with the CEB hub.


* Adapts, translates and garners approval of centrally/hub developed promotional materials


* Manages marketing budgets compliantly and responsibly


* Forecast the number based on the market situation and potential in OHF


* Trains and supports field-based team, integrates their feedback in strategy and further activities;


* Leads preparation of sales and cycle meetings,


* Connects with key customers, builds network relationships and partnership for market development


* Monitors the competitive landscape

Essential knowledge and skills:


* University degree (minimum BA), Medical or Pharmacy, Bilogist is an advantage


* Demonstrated knowledge of innovative pharmaceutical industry,


* Proven experience in launching and leading a brand in a specific market


* Leadership experience in multicultural environment, cross departmental and/or cross country t...