RPM区域产品经理-泌尿-杭州/上海

At Johnson & Johnson, we believe health is everything.

Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:
Marketing

Job Sub Function:
Product Management

Job Category:
Professional

All Job Posting Locations:
Hangzhou, Zhejiang, China

Job Description:


* Collect, analyse and communicate market intelligence data from field, desktop research including health policies, generics, prices, reimbursement, co-payment, its class, its competitors, its market or its environment and clinical practice changes.


* Identify regional level customer insight and opportunity and risk and share with team and report to Head Quarter regularly.


* Adapt central marketing strategy to regional marketing strategy, including qualitative segmentation and positioning by identifying customers’ needs and perception of the product through adequate market research findings, SWOT analysis, and translate them into regional marketing strategy proposals and suggested action plan for product.


* Keep long term effective professional engagement with physicians and KOLs, as well as internal customers like sales team/ MA/MAnGA/CCM/HCC/Legal et


* Support RSMs to drive sales optimization and to enhance SFE (call, customer engagement) effectiveness and efficiency.


* Support sales activity requirement e.g.

CRC review/Activity reports, summaries and other events that help improve efficiency


* Participate in HQ marketing and BU initiatives (20% of time)


* Deep understanding on businessStrong communication/ influencing/analytical skills


* 360 feedback from filed and core members from cross-function


* Provide timely report for regional sales team


* The frequency of KOL visit and the quality of activity in region


* 按照公司要求完成入职培训、合规培训及考核并达到相关要求；（该等条件和要求属于员工应满足的录用条件，如未能按照公司要求完成相关测试、培训并满足考核，将视为试用期内不符合录用条件。）