Retail Media Planner Benelux

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets.

We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to sustainability – the Elanco Healthy Purpose™ – to advance the health of animals, people, the planet and our enterprise.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment.

We believe that diversity is the driving force behind innovation, creativity, and overall business success.

Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Your role:

Retail Media Planner is responsible for the planning, execution, and tracking of retail media activities in the Benelux region, with a focus on digital direct-to-consumer / end-customer campaigns.

Your Responsibilities:


* Lead Media Strategy: Develop and execute regional media plans, overseeing the entire process from planning, budgeting, and agency management to performance tracking, analysis, and optimization.

This includes collaborating with brand managers to align local strategies with broader business objectives and ensuring consistency across all media channels.


* Maximize Campaign Impact: Define campaign KPIs, analyze performance, and advise brand and marketing managers on budget allocation and optimization strategies to maximize ROI.

Ensure timely and accurate reporting to management.


* Collaborate Across Teams: Partner effectively with international/global digital teams, other affiliates, and the eCommerce team to leverage insights, align off-site and on-site media efforts, and maintain consistent messaging.

Lead joint media reviews with key stakeholders.


* Manage Social Media: Oversee social media communities, ensuring adherence to social media, pharmacovigilance, and brand guidelines.


* Drive Innovation: Stay informed on media trends and emerging technologies, and participate in or lead projects related to media planning and execution.

What You Need to Succeed (minimum qualifications):


* University-level degree in Business or a comparable field.


* Minimum 5 years of experience in (trade) marketing or related fields.


* Minimum 5 years of hands-on experience in the planning, development, and execution of digital direct-to-consumer media campaigns (either agency or client-side), including CRM.


* Fluent English and Dutch.


* Certifications or hands-on experience in GD360, Google Analytics, Facebook Business Manager.

What will give you a competitive edge (preferred qualifications):


* Digital Marketing Expertise: Experience in the FMCG sector with a proven track record of dev...