Co-Brand Card -Audience Modernization Manager-Vice President

This Marketing Transformation role will build and lead a team to accelerate the audience modernization supporting Co-Brand Card Marketing strategies.

It will partner closely with a diverse group of partners including Card Marketing, Marketing Ops, Data and Analytics, and multiple Product/Tech teams.

Success in this role means understanding targeted Co-Branded Card Marketing strategies and goals, driving development and adoption of the data and capabilities needed to ensure those needs are met through timely, personalized messages/ experiences across all available communication channels.

As a Co-Brand Card Audience Modernization Manager on the Transformation team, you will be a trusted advisor to marketing strategy, execution, and analytics teams across the Co-Band Credit Card business unit.

You will learn from existing teams who support targeted audiences using established processes.

You will drive creation and adoption of new processes to deliver comparable or better results using modernized audience data and platforms.

To do this will require you and your team to use and improve upon new practices being created for end-to-end targeted audience creation and message personalization on our latest platforms, which are continuing to build and mature.

Job Responsibilities:


* Research and formalize requirements for data from systems of record instead of analytical databases used for audience targeting and message personalization,


* Identify capabilities needed for Co-Brand Marketing that are not available yet in our new platforms, and work with Product partners and the Audience Modernization program to create requirements and prioritize delivery,


* Formalize process, governance, and related documentation to enable faster and more consistent adoption across more and more marketing campaigns.


* Build a team of flexible, analytical problem-solvers who understand Co-Brand Card marketing, audience management.

Cultivate a passion for driving to our target state for personalized, omni-channel marketing.


* Learn/understand existing audience management processes and tools through review of existing documentation and training material, as well as developing strong partnerships with current experts.


* Collaborate with business partners to understand their marketing strategies and needs.


* Understand and help drive our target-state audience management strategies, platforms, and data.


* Evaluate existing Co-Brand Card Marketing campaigns and strategies, decompose into plain-language description of the information needed to target and execute them.

Partner with Data Owners to identify best sources for that information.

Where the data requires transformation, generate build-ready requirements for a Tech team to engineer, test, and move to production environment.


* Translate your team's work into repeatable, well-documented processes.

These should be useful for training and knowledge sharing, and specifically identify...