Digital Incentives Lead, Family Care

Digital Incentives Lead, Family Care

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

This is a critical role our Digital Incentives team.

You will lead a One KCNA (Kimberly-Clark North America) strategy and execution for all Family Care National Consumer Promotions, focusing on: growing share, generating new consumer trial, and loyalty driven marketing.

Key goals include driving activation and adoption of solutions to ensure scale and efficiency of Incentives/Consumer promotion.

This includes coupons, rewards and sampling.

This role is critical to our KCNA digital transformation to ensure both One KCNA and Business Unit priorities are accurately represented and supported with strong business cases.

This role will own and manage the Promotions Relationship within Family Care with cross functional stakeholders including KCNA brand and sector/business unit teams, KCNA and Global ITS, Global Marketing Capabilities, and external agencies/vendors.

In this role, you will:


* Owning the execution and success of programs across the following iconic brands: Cottonelle®, Scott®, Kleenex®, and Viva®


* You will be the owner of deployment, forecasting, analysis, and adoption of consumer centric incentive practices while ensuring both short and long-term Business Unit strategies are being enabled across people, process, and technology.


* You are also accountable to deliver incentive solutions and accelerate adoption to transform how KCNA evolves the experience and engagement with consumers to build one to one relationships and lifetime value.

Additionally, you will be accountable for measurable surface results and drive action to optimize, enhance, and achieve objectives as well as influencing consumer engagement and brand-building incentive investments to deliver on brand strategies, growth objectives, and other relevant business results.


* A key performance metric in role is your ability to drive across multiple vendors: acquisition of optimal test campaign strategy, execution, and insightful measurement.

Measurement includes leading the internal K-C process of campaign analytics (with Data Insights partners), with a key skill of translating data into actional insights to continuing enhance and improve campaign performance.


* You will support the Promotional Budget across Family Care brands, managing the inputs and outcomes of the P&L with an eye for continual drivers that will increase performance and efficiency.



* Owner of allocation of budget into the most efficient and effect...