Marketing Specialist

AHF Products has a job opportunity for a Marketing Specialist to be located in Mountville, PA.

Reporting to the Senior Marketing Manager, the Marketing Specialist will play a crucial role in the planning and implementation of new product launches and supporting marketing initiatives for the national sales accounts business, sales team and retail customer channel.

Occasional travel may be required (~10% average with some months up to 30%)

JOB DUTIES:


* Manage the logistics of product launches, including coordinating timelines, budget, resources, and communication with various stakeholders


* Develop all print marketing collateral for the product launch, from brochures to point of sales displays, including labels, headers, and merchandising displays


* Work closely with product management, sales, engineering, design and merchandising teams to ensure alignment and smooth product launch


* Develop a strong understanding of product offerings


* Update collections on all our digital platforms with all relevant images and technical information


* Develop marketing materials to support the product launch promotion by our sales distribution network (digital marketing assets to print collateral to education content)


* Coordinate webinar to our sales distribution network


* Coordinate content creation from photoshoot to product installation renderings


* Fulfill daily administrative tasks to ensure the functionality and coordination of the department’s activities


* Manage and maintain marketing materials, ensuring they are up-to-date, accurate, and aligned with brand guidelines


* Support marketing managers in managing projects and workload


* Update spreadsheets, databases and inventories with statistical, financial and non-financial information

JOB QUALIFICATIONS:


* Bachelor's degree in marketing, communications, graphics or related field or equivalent work experience


* 2-3 years of experience in similar role


* Understanding of home center, big-box, or national accounts go-to-market strategies


* Ability to develop feature and benefit product differentiators and tell a product story


* Analytical mindset with the ability to interpret data and make informed decisions


* Demonstrated written and verbal communications skills, with the ability to present solutions and recommendations clearly and concisely


* Proficiency in Microsoft Office


* Excellent organizational, project management, and teamwork skills


* Strong attention to detail


* Ability to follow established policies and procedures


* Experience with Adobe Creative Suite a plus


* Strong sense of urgency and responsiveness to Sales team needs


* Proven ability to work cross-functionally and with outside suppliers

Knowledge, Skills and Abilities:


* Demonstrated written and verbal communications skills, with the ability to present solutions and recommendations clearly and concisely
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