Brand Director, Bruce Hardwood

Brand Director, Bruce Hardwood

BENEFITS:  Medical, Dental, Vision, 401K  

Reporting to the VP of Marketing, the Bruce Brand Director plays a pivotal role in shaping and executing the overall brand strategy of the Bruce brand.

This senior leadership position requires a dynamic and strategic thinker and doer, with a deep understanding of branding, marketing, and consumer behavior targeting the Pro’s and DIY market.

The Brand Director is responsible for driving brand growth, enhancing brand equity, and ensuring brand consistency across all touchpoints.

This role requires a visionary leader who can create content, and lead cross-functional teams to deliver on the brand's promise and objectives.

Travel will be required occasionally. 

JOB DUTIES:  


* Develop and execute a comprehensive brand strategy that aligns with the company's overall goals and objectives.


* Define and refine the brand's unique value proposition, ensuring it resonates with the target audience and distinguishes the brand from competitors.


* Oversee the development and maintenance of the brand's visual and verbal identity, including logos, color schemes, messaging, and tone of voice.


* Lead the creation of integrated marketing plan and campaigns that effectively communicate the brand's message and drive brand awareness and engagement.


* Research and identify key audiences and audience attributes for effective targeting for our marketing efforts.

Build a connections framework for target audiences to nurture consumer demand and conversion.


* Monitor and manage brand equity, track brand health metrics and implement strategies to enhance brand perception and loyalty.


* Identify product category line extensions of the Bruce brand, to complementary categories, collaborate in the business plan and negotiations with suppliers/partners, and lead the implement the launches.


* Develop content strategies, identify influencers and other media opportunities


* Lead marketing specialists, web creators, graphics teams and external agencies in the implementation of the marketing campaigns


* Collaborate closely with other departments such as product development, sales, and customer service to ensure alignment with the brand strategy.


* Conduct market research to stay updated on industry trends, consumer preferences, and competitive landscape, using insights to inform brand decisions.


* Develop and manage the brand budget, allocating resources effectively to achieve brand goals.


* Establish and track key performance indicators (KPIs) to measure the success of branding initiatives and make data-driven decisions.

JOB QUALIFICATIONS: 


* Bachelor's degree in marketing, business, or a related field (Master's degree preferred).


* Proven experience (7+ years) in brand management, with a track record of successfully developing and executing brand strategies.


* Strong leadership and team management skills, with experi...