Director of Social Commerce

Description

Kenvue is currently recruiting for a:

Director of Social Commerce

What we do

At Kenvue , we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.

We are passionate about insights, innovation and committed to delivering the best products to our customers.

With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

For more information , click here .

Role reports to:
Head of Amazon and Pureplay eComm

Location:
North America, United States, New Jersey, Summit

Work Location:
Fully Remote

What you will do

We are seeking a visionary and action-oriented Director of Social Commerce to lead our efforts in transforming social selling into a powerful revenue-generating and impression-driving channel for Kenvue.

This role will be responsible for developing and executing a comprehensive social commerce strategy that integrates content, community, and commerce to drive customer acquisition, engagement, and conversion.

Key Responsibilities

Strategy & Leadership


* Develop and own the end-to-end social commerce strategy across platforms (e.g., TikTok Shop)


* Lead a multi-functional team of 5-10 employees, across social commerce, influencer/affiliate marketing, eCommerce fulfillment, and DTC eCommerce


* Lead agency relationship for social commerce; create financial and media goals, holding the agency and TikTok Shop mutually accountable for results


* Identify emerging trends, technologies, and platforms to keep Kenvue at the forefront of innovation in social commerce

Revenue & Performance


* Drive measurable growth in sales and customer acquisition through social commerce initiatives; results measurable both on and off platform


* Set KPIs and performance benchmarks; analyze data to optimize campaigns and improve ROI


* Collaborate with analytics and finance teams to forecast and report on revenue impact

Content & Community


* Oversee the creation of shoppable content and seamless customer journeys from discovery to purchase


* Partner with influencers, creators, and brand ambassadors to amplify reach and authenticity


* Foster a community-driven approach to commerce, leveraging UGC and social proof


* Develop, with Kenvue Social Commerce Insights leadership, a strong understanding of consumer journey across social commerce platforms to design highly effective TikTok Shops and a...