Social Marketing Activation Lead – Pediatric Pain & Motrin

Description

Kenvue is currently recruiting for a:

Social Marketing Activation Lead - Pediatric Pain & Motrin

What we do

At Kenvue , we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.

We are passionate about insights, innovation and committed to delivering the best products to our customers.

With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

For more information , click here .

Role reports to:
Manager Brand Strategy Pediatric Pain

Location:
North America, United States, New Jersey, Summit

Work Location:
Hybrid

What you will do

We are seeking a dynamic and innovative Social Marketing Brand Activation Lead to join our team to support the total Children's Internal Analgesics business as well as total Motrin.

This role will be pivotal in leveraging influencer partnerships, community engagement, and social listening to elevate to drive meaningful consumer connections and elevate brand relevance.

The ideal candidate will possess a deep understanding of social platforms and social trends, a passion for community engagement, and a strategic mindset for developing and activating our brand social strategy including, activating influencer partnerships across various channels.

Key Responsibilities:

Lead, shape and execute social and influencer strategy including:

Organic Creators and Influencers.

In partnership with Communications ABMs or other members of the brand teams:


* Drive continuous reach and relevance through authentic and engaging storytelling in partnership with broader Brand Growth team.


* Identify and build a roster of agencies and platforms for creators and influencers.


* Facilitate faster content approvals to keep pace with social media dynamics.


* Define and oversee the end-to-end influencer campaign management process.

Paid Social (Influencer Content):


* Establish an operating model for effective paid boosting of creator/influencer content in partnership with Communications ABM's or other members of the brand teams.


* Develop paid media boosting guidelines tailored for creators and influencers.

Social Listening:


* Analyze trends, behaviors, and conversations to identify opportunities for brand activation.


* Integrate social listening insights into the local brand teams' workflows to enhance dynamic content creation, community engagement, and new product develo...