Brand Discovery Team Leader

Brand Discovery Team Leader

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

As the Brand Discovery Team Leader, you will lead a team of specialists to develop and execute innovative, data-driven organic search strategies that elevate the visibility and performance of Kimberly-Clark brands across digital and e-commerce platforms.

This role is pivotal in shaping how our brands show up in an evolving search landscape, including AI-generated search, voice assistants, and social platforms, by driving content excellence, technical SEO, and cross-functional collaboration.

You will play a key role in aligning organic and paid search efforts, enhancing product discoverability, and improving conversion outcomes across platforms like Google, Amazon, Walmart, and Target.

Through strategic leadership, agency management, and talent development, you will help build a future-ready search capability that keeps pace with consumer behavior and digital innovation.

In this role, you will:


* Lead a team of Brand Discovery Leads and eCommerce Copywriters to develop & execute holistic organic search strategies for Kimberly-Clark brands to improve their organic search ranking on key platforms like Google, Amazon, Walmart, Target, Kroger, etc.


* Lead the team of Brand Discovery Leads to enhance product listings and brand presence on e-commerce platforms such as Amazon, Walmart, and Target to improve retail media ROIs through better conversions.


* Demonstrate breakthrough thinking to ensure Kimberly-Clark brands show up competitively in rapidly evolving search areas like AI generated search overviews, virtual assistant responses & social search.


* Coach the Brand Discovery Leads to assess and make proactive content topic and content recommendations based upon white space analysis (e.g.

search volume and competitive density) aligned with platform-specific SEO best practices and brand objectives.


* Build & deploy standard work practices to generate insights based on comprehensive keyword research & monitoring of competition search strategies to identify content or CX opportunities for Kimberly-Clark brands.


* Lead effectively with cross-functional teams (Brand, Sales, Omni-marketing, IT, Content Syndication, Commercial Analytics, Agencies & Vendors) to drive synergies between organic & paid search, leading to better brand discovery and conversions.


* Work with IT to establish, monitor and optimize technical search benchmarks, performance measures and associated optimization strategies.


* Le...