Brand Discovery Lead - Kleenex®

Brand Discovery Lead - Kleenex®

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

As a key member of the Brand Discovery team, this role is responsible for driving the organic search strategy for Kimberly-Clark brands, ensuring strong visibility and performance across owned and earned digital platforms.

By leveraging data-driven insights and staying ahead of evolving search trends, including AI and social search, the Brand Discovery Lead plays a critical role in enhancing consumer engagement and conversion.

The role collaborates cross-functionally with marketing, sales, IT, omni-marketing, analytics, and external partners to deliver seamless, innovative SEO and content strategies that align with broader Brand and business goals.

This position directly impacts the organization’s ability to adapt to change and meet consumer needs in a dynamic digital landscape.

In this role, you will:


* Develop, execute, monitor and optimize organic search and content strategies to improve the organic search & conversion performance for assigned Kimberly-Clark brands on owned sites & earned sites (Websites, apps, 3rd party platforms like Amazon, Walmart, Target, Kroger, Costco etc.)


* Manage day-to-day organic search operations for assigned Kimberly-Clark brand.

This includes flawless execution of SEO and content strategy including keyword research, keyword strategy, content design, content deployment, monitoring & analyzing search performance, addressing execution issues, project management etc.


* Maintain a deep understanding of organic search trends and best practices, and apply that understanding to search optimization strategies (e.g.

AI impact on traditional search, new AI search platforms, social search, etc.)


* Develop insights based on competitor trends, benchmarking & performance to inform strategy.


* Build strong partnerships with agencies & relevant external service-providers in the organic search & content creation space.


* Work with cross-functional teams (marketing, sales, IT, omni-marketing, Analytics, agencies etc.) to understand brand/customer strategies & translate the same into organic search & content strategies for brand.com as well as e-commerce platforms.


* Collaborate with commercial analytics team to influence the organic search & content effectiveness analytics roadmap.


* Partner with the IT team to assess and develop technical search strategies and continually optimize based upon performance results.


* Work in partnership with the Brand Media Lead...