Product Marketing Manager

Company Name:              PBS Systems

Job Location:                   Calgary, AB

Job Type:                          Full-time, Permanent

No.

of Openings:             2

Internal Job Title:            Product Marketing Manager              

Reports To:                      Product Marketing & Enablement Manager

Job Requirement(s):       

“PBS is the fastest growing “All Inclusive Business Platform” vendor in North America and we’ve only just begun!”

The Opportunity:

 

We are changing the way people buy and service cars one dealership at a time.

In business for over 30 years, PBS is the third largest DMS (Dealership Management System) provider to the North American retail automotive industry.

Each month we welcome hundreds of new users to our software platform, and we need your help.

We are unique in the industry because we view our customers as business partners, technology innovators, and friends.

Our software can run all aspects of an automotive dealership with sales, service, inventory management, and accounting modules.

 

And that's where you come into the picture.

While specific roles are posted, PBS is always open to pivoting with quality people and adding to the team based on your skills and the needs of our customers.

After you join the team, we will continue the process of moving you into new roles based on your talents, growth, and interests.

The Role:

PBS is looking to hire a Product Marketing Manager that will be an integral part of our growing team.

As a Product Marketing Manager you will support the team with day-to-day administrative tasks, and ad-hoc requests.

This position will be based in our Calgary head office and is not a remote work opportunity.

Responsibilities:


* Develop comprehensive Product Launch Strategies for introducing new software features to customers which encompasses all activities from pre-launch to post-launch and outlines how to create awareness, generate interest, and drive adoption of the product


* Understand the Go-to-Market parameters, goals and outcomes associated with software features


* Leverage customer and industry knowledge to understand market problems and identify areas of opportunity for marketing content and future development features


* Communicate with internal stakeholders on Product Launch strategies and marketing messaging of software features to build consistency and optimize the customer experience


* Create and document sellable talk tracks (business case scenarios) for features that can be shared internally and externally.


* Provide marketing with information and content to be used for marketing campaigns and newsletters


* Track and review usage statistics and develop strategies to monitor product adoption and assess effectiveness of campaigns and training processes


* Ability to objectively and effectively assess and react to changing...