Marketing Manager

Legend Brands, an industry leader and long standing, stable company, combines over 185 years of experience in providing equipment, accessories and chemicals for professional cleaning, facility maintenance, portable environmental control, fire remediation and water damage restoration.

Job Summary

Under general supervision, the Marketing Manager is responsible for driving demand generation, customer acquisition, and revenue growth through multi-channel marketing campaigns.

This role focuses on strategy development, campaign execution, product positioning, audience segmentation, and performance tracking.

The Marketing Manager aligns marketing tactics with business goals and is often accountable for KPIs like lead generation, conversion rates, and ROI. This role oversees Marketing Assistant(s), ensuring seamless coordination across content distribution, campaign and channel execution.

 

Supervision Responsibility:

Marketing Assistant     

Essential Duties

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

Reasonable accommodations may be made to enable qualified individuals with a disability to perform the essential duties.

The list below is intended to be illustrative of the responsibilities of this position and is not all encompassing, nor does it constitute an employment agreement, and the duties may change at any time.



* Develops strategic and business plans for department and assists with development of company plans.


* Establishes marketing goals to ensure share of market and profitability of products and/or services.


* Develops and executes marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services.


* Researches, analyzes, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.


* Responsible for successful launches of new products into the marketplace based on accepted marketing practices.


* Collaborates with Sales, Product, and Communications teams to assess market needs and determine trade event participation that aligns with strategic goals.

Leads the planning and execution of event initiatives to support brand visibility, product promotion, and sales growth.


* Generates growth for the company based on accepted Strategic Marketing practices and programs.


* Leads the effort to enter new markets based on up front analysis and testing.


* Plans and oversees the organization's advertising and promotion activities including print, electronic, and direct mail outlets.


* Communicates with outside external agencies on ongoing campaigns.


* Works with internal and contract writers and artists for copywriting, design, layout, paste-up, and production of promotional materials.


* Assists in research of pricing strategy for the org...