Digital Marketing Specialist - SEO & SEM

We have been in business for over 110 years, and we are proud to be a subsidiary of Berkshire Hathaway.

Ben Bridge Jeweler has thirty-four stores, across the United States.

We are committed to serving our customers with quality experience and jewelry that will be treasured for generations.

Jewelry is more than just an adornment.

It is a means of expression, love, personality, and history.

Its meaning only grows with time.

We do not sell to a customer just once; we want to be their jeweler for life!

Ben Bridge Jeweler's Corporate office in Seattle is looking to hire a Digital Marketing Specialist – SEO & SEM to join the eCommerce Team.

Position Overview:

We are seeking a talented and experienced Digital Marketing Specialist to join our eCommerce team.

The ideal candidate will be passionate about digital marketing, with a strong understanding of SEO and SEM best practices.

In this role, you will be responsible for planning, executing, reporting, and optimizing SEO and SEM campaigns to drive targeted traffic, increase conversions, and improve overall online visibility.

Responsibilities:


* Performance Analysis: Monitor traffic performance using analytics tools like Google Analytics, PowerBI, Clarity, and SEMrush and provide regular reports with insights and recommendations for site improvement.


* On-Page Optimization: Optimize website content, meta tags, and other on-page elements to improve search engine rankings and user experience.


* Off-Page Optimization: Develop strategies to audit and build high-quality backlinks and improve the website's authority and credibility.


* Keyword Research: Identify relevant keywords for SEO and SEM campaigns based on business objectives and target audience.


* Content Strategy: Collaborate with content creators to produce high-quality, SEO-friendly content that aligns with keyword and audience targeting.


* Technical SEO: Ensure website structure and coding adhere to best practices for search engine crawlability and indexing.


* SEM Partner Management: Work with SEM media partner on media campaigns that drive targeted traffic and achieve campaign goals.


* WCAG 2.1 Compliance: Keeping abreast of the latest accessibility trends, guidelines, and regulations to ensure ongoing compliance with WCAG 2.1 standards.


* Stay Updated: Stay up to date on industry trends, algorithm updates, and best practices in SEO and SEM to continuously improve campaign effectiveness.

Skills:


* Analytical Skills: Ability to analyze data, identify trends, and make data-driven decisions to optimize campaign performance.


* Technical Proficiency: Understanding of HTML, CSS, and JavaScript for technical SEO, as well as proficiency in using SEO and SEM tools like Google Analytics, Google Ads, SEMrush, Moz, etc.


* Content Marketing: Knowledge of content marketing principles and the ability to collaborate with content creators to produce SEO-friendly content.


* Communication Skill...