Assoc Specialist - Digital Advertising and Innovation

Description & Requirements

Maximus is seeking a tech-savvy and analytical individual to join our team as an Associate Specialist in Digital Advertising & Innovation.

This role offers a unique blend of responsibilities at the intersection of AI, digital marketing and talent acquisition.

You'll support the execution of paid media campaigns, explore ways to leverage emerging technologies like machine learning, AI and automation and collaborate across teams to streamline workflows and enhance user experience.

This is a great opportunity to gain hands-on experience in a fast-paced, purpose-driven environment.

Essential Duties and Responsibilities:
- Identify opportunities to leverage technology to automate processes for the talent acquisition team.
- Support the analysis of operational challenges and recommend practical, data-informed solutions.
- Develop methods of business process monitoring to enable proactive addressment of process challenges.
- Streamline business processes and workflows for the talent acquisition team
- Support talent acquisition leadership in the adoption of efficient, scalable end-to-end processes.
- Provide support and training the talent acquisition staff on internal processes and systems.
- Partner with multiple teams to identify and articulate business needs and support the talent acquisition system upgrade, integration, and testing.

Additional Duties and Responsibilities:

- Utilize ML tools to analyze and optimize marketing efforts, including predictive analytics, machine learning algorithms, and automated insights.

- Develop and manage content workflows, including copy generation, image creation, and video production.

- Support the execution of digital media campaigns across a variety of paid advertising platforms.

- Collaborate with content and creative teams for campaign assets such as ad visuals and messaging.

- Collaborate with cross-functional teams to design and refine webpages that are visually engaging, intuitive, and aligned with user needs, ensuring seamless user experiences across web and mobile platforms.

Minimum Requirements

- Bachelor's degree in relevant field of study and 0-3 years of relevant professional experience required, or equivalent combination of education and experience.

Preferred Skills and Qualifications:

- AI & ML tools and packages (e.g., TensorFlow, PyTorch, scikit-learn, OpenAI, Hugging Face).

- Experience with robotics and automation (e.g., UiPath, Automation Anywhere, Blue Prism).

- Programming languages: Python, R, Java, C++.

- Familiarity with AI-powered content generation tools (e.g., ChatGPT, Midjourney, Jasper, Synthesia).

- Marketing background preferred.

- Digital advertising experience (e.g., Google Ads, Meta Ads, LinkedIn Campaign Manager) preferred.

- UI/UX experience (HTML5, CSS3, JavaScript).

EEO Statement

Maximus is an equal opportunity employer.

We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disabi...