B2B Marketing Specialist, High School Partnerships

Position Summary:

The B2B Marketing Specialist, High School Partnerships, supports the strategy, execution, and optimization of marketing initiatives that generate awareness and qualified leads for Penn Foster’s High School Partnerships business.

This role coordinates campaign execution across email, social, events, webinars, and internal enablement, while also managing conference logistics, intake requests, and supporting the newly adopted ABM strategy.

The ideal candidate is a collaborative, organized self-starter who thrives in a fast-paced environment and is passionate about creating high-impact, data-informed marketing work.

Essential Job Functions:


* Plan, build, launch, and analyze email marketing campaigns in HubSpot and Salesforce, with support from Marketing Operations.

This includes A/B testing and list segmentation to support both B2B and ABM strategies.


* Manage all aspects of national and regional conference logistics from start to finish, including registration, swag orders, shipping coordination, internal communications, and campaign follow-up


* Build and maintain landing pages in HubSpot for marketing campaigns and partner engagement


* Lead marketing campaign tracking and reporting efforts in collaboration with RevOps and Marketing Analytics teams


* Coordinate cross-functional execution of webinars, including planning content, managing speakers, building campaigns, and hosting live or on-demand events


* Support the creation and updating of marketing and sales enablement materials, including flyers, case studies, decks, and one-pagers


* Partner with the content team and SMEs to ensure timely delivery of new blogs, flyers, and collateral


* Work closely with the social media team to align campaign and event promotion across several platforms


* Lead post-campaign and post-conference recaps, pulling together performance, learnings, and optimization opportunities


* Maintain and regularly update the High School Partnerships Resource Center for counselors and school stakeholders


* Manage monthly internal stakeholder update emails summarizing recent marketing efforts and upcoming priorities


* Support the team’s account-based marketing efforts through content development and execution

Knowledge, Skills, Abilities:


* 3+ years of experience in B2B marketing, campaign management, or similar


* HubSpot (advanced), Salesforce (intermediate), Wistia or GoToWebinar experience


* Strong project management, prioritization, and organizational skills


* Excellent writing, editing, and verbal communication skills


* Analytical mindset and ability to interpret marketing performance data

 


* High attention to detail and comfort managing multiple projects


* Self-starter with a growth mindset and curiosity to learn new tools and strategies


* Strong interpersonal skills and ability to work cross-functionally with internal and external stakeholders
...