Vice President - Early Tenure Card Marketing

The Early Tenure Card Marketing Vice President within the Customer Lifecycle Team will help oversee Credit Card Account early tenure customer marketing programs with a specific focus on the first 90 days of tenure.

The Lifecycle Marketing team sits within Customer Marketing & Experience (part of the Marketing Growth and Innovation organization of Card Services, a key business within Chase's Consumer & Community Banking group.) The team is responsible the strategies and marketing for existing consumer credit card customers to drive onboarding, long-term engagement, satisfaction and retention.

This position will play a pivotal role in guiding new customers throughout key moments and stages in a customer's lifecycle.

This strategic position will design strategies and implement marketing programs across channels (email, site, in-app etc.) and operationalize segmentation that engage customers to drive loyalty.

The candidate must be able to work within a team environment and collaborate closely with product and Card Member Service teams across the Card organization.

Job Summary:

As the Vice President of Early Tenure Card Marketing on the Customer Lifecycle Marketing team, you will lead and drive marketing strategies to engage customers across credit card products while partnering internally and externally to bring these strategies to life.

Job Responsibilities:


* Lead customer marketing onboarding strategies across products partnering closely with many cross-functional teams as well as external partners


* Create and manage segmentation strategies to deliver personalized marketing programs that resonate with different customer segments and drive optimal next best actions


* Manage reporting for campaigns as well as overall engagement metrics at the full portfolio level as well as for individual products


* Work with external and internal partners on their customer engagement strategies, helping to synthesize results and drive new tactics


* Improve upon existing marketing campaigns while also developing new strategies for specific segments


* Leverage insights from campaign analytics, effectively summarize marketing performance highlights and develop data-driven strategies


* Communicate effectively and confidently with numerous stakeholders and have the ability to lead through strong collaboration

Required qualifications, capabilities, and skills :


* Bachelor's Degree Required


* 7 or more years direct marketing experience


* Experience working with multiple internal and external partners


* Strong oral, written communications, and presentations skills


* Logical, analytical thinker; identifies clear objectives, leverages data to develop strategies and advanced understanding of success metrics


* Strong ability to influence and gain buy-in


* Effective at prioritizing and managing multiple complex initiatives concurrently


* Be a results-oriented self-starter with strong problem-sol...