Brand Manager Italy and Iberia

Brand Manager Italy and Iberia

Job Description

Your Job

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

About Us

Scottex®.

Scottonelle®.

Kleenex®.

Huggies®.

DryNites®.

You already know our legendary brands—and so does the rest of the world.

In fact, millions of people use Kimberly-Clark products every day.

We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact.

We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity.

It’s all here for you at Kimberly-Clark.

Led by Purpose.

Driven by You.

About You

As the Brand Manager Italy and Iberia for Baby and Childcare, you will implement the marketing strategy for assigned categories in Personal Care and support the Marketing Lead to manage Huggies, DryNites and Wet Wipes innovation/renovation projects across Italy and Iberia.

You will work respecting the regional input and ways of working under responsibility of the Southern Europe Marketing Lead and you will be an individual contributor (no direct reports).

Location: we can offer a hybrid model (on remote / Turin Office) for candidates already based in Italy, ideally in Piedmont or in Lombardy.

YOUR KEY ACCOUNTABILITIES:


* Full Brand management responsibility to activate the brand strategic touch points (online and offline) with the objective of Recruit and Retain consumers, and find new opportunity (new market touchpoints, in store activation, new product launch, specific tailor-made by channel), working closely with Category, Finance, Sales, Demand and regional teams.


* Support on Paid Media from the development to the implementation and the tracking phase, with full ownership of media campaign across the year, the segments and the two markets (Italy and Iberia)


* Support on Consumer Product Innovation (CPI) adaptation, toolkits development (Packaging, claims, trade stories, specific visuals like 3D, galvanized) and sales update (trade stories, internal product list update and check) for the innovation/ renovation;


* Track Huggies performance (sell-in, sell-out data) and forecast future trend (Nielsen Database) as well as great contribution for Product and Pack Architecture (PPA) project, working closely with Category and Revenue Managers


* Secure continuous hospital samples delivery to key stakeholders (hospital, gyneco...