Media Planner Benelux

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets.

We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to sustainability – the Elanco Healthy Purpose™ – to advance the health of animals, people, the planet and our enterprise.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment.

We believe that diversity is the driving force behind innovation, creativity, and overall business success.

Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Your role:

Media Planner Benelux is responsible for the planning, execution, and tracking of media activities in the Benelux region, with a focus on digital direct-to-consumer and end-customer initiatives.

Your Responsibilities:

Media Planning


* Responsible for the full media process across the region, including both planning and performance tracking.


* Collaborate with Brand Managers to translate local brand strategies into effective media initiatives, ensuring alignment with overall marketing and business objectives across all media channels.


* Act as the primary point of contact for the media agency, providing clear briefs, challenging their proposals, and maintaining a strong working relationship to ensure seamless campaign execution.


* Share best practices and align continuously with international and global digital teams, as well as with other affiliates, to leverage global insights and maintain consistency in strategy and messaging.


* Align off-site media plans with on-site/retail media measures in close collaboration with the e-commerce team.


* Conduct joint media reviews with the Head of Marketing, Brand Managers, E-commerce Team, media agencies, and other relevant stakeholders.

Campaign Tracking


* Continuously analyze media and campaign performance, identifying areas for improvement and maximizing return on investment.


* Define campaign KPIs in collaboration with the media agency, in line with brand strategies and budget.


* Advise Brand and Marketing Managers on effective budget allocation across campaign activities.


* Ensure efficient reporting to management on campaign performance.

Operations / Other Activities


* Manage social media communities in accordance with social media and pharmacovigilance (PV) guidelines, as well as brand standards.


* Monitor media trends and emerging technologies to ensure the brand stays ahead of the curve.


* Duties may also include additional projects and responsibilities related to media planning and execution.

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