VP Virtual Region & Digital Growth - Full Time - Remote (AK, AZ, CA, FL, NV, TX, WA, WY)

Reporting to the SVP Member Experience, the VP of Virtual Region & Digital Growth is responsible for overseeing the digital member experience across all virtual touchpoints, ensuring seamless integration between digital channels and physical branches.

The VP will drive growth through digital sales channels, optimize the member journey from end-to-end, and lead the Virtual Region team to meet performance targets related to loan and deposit growth, digital adoption, and member satisfaction.

This role has direct P&L responsibility and works closely with cross-functional teams to create a unified omnichannel experience for members.

Responsibilities:


* Digital Member Experience & Channel Optimization Oversee and continually optimize the digital member journey across virtual channels (ITMs, live video, co-browsing, digital account openings, Terafina & Enable, Cunexus, etc.) Ensure that the experience is intuitive, personalized, and aligned with branch-level service.

Lead cross-functional collaboration to enhance digital touchpoints based on data-driven insights from Adobe Analytics and other sources.


* Digital Sales & Conversion Leadership Manage digital sales funnels and strategies to convert digital leads into funded accounts and loans.


* Work with Marketing, Digital Sales, and Member Experience teams to ensure cohesive digital sales campaigns.


* Track and drive improvements in conversion rates, ensuring the digital journey maximizes lead-to-funding ratio. 


* P&L Management & Financial Oversight Responsible for the P&L for the Virtual Region, ensuring the budget is established and met and digital sales channels are efficiently managed.


* Analyze financial performance, identify cost-saving opportunities, and optimize revenue generation from digital services and product offerings.


* Maintain financial transparency to ensure there are no surprises with the Leadership Team.


* Collaboration with Cross-Functional Teams Collaborate closely with IT, Product Management, Compliance, Lending, Marketing, Analytics, Channel Experience and Risk to create, implement, and optimize digital products and services.


* Work with the SVP Sales and Member Experience and other senior leaders to ensure alignment between digital strategies and overall credit union goals.


* Member Adoption & Engagement Strategy Develop and implement strategies to increase digital adoption rates among members.


* Create initiatives aimed at improving engagement with digital tools and expanding end-to-end unassisted and & minimally unassisted capabilities.


* Team Leadership & Development Lead a team consisting of the AVP Virtual Region & E-Channel.

Ensure the team is aligned, high-performing, and continually improving member experiences across digital channels.


* Monitors performance providing ongoing performance feedback, mentoring and coaching to direct reports, indirect reports and others as needed, and conducts performance &...