Marketing Analytics Manager

Benefits and Culture

We offer a competitive compensation and benefits package designed to help employees live a healthier life, build rewarding careers and save for the future.  Reser’s offers choices whenever possible, because we recognize the diverse and ever-changing needs of our employees.  Full-time employee benefits include medical, dental, vision, AD&D, life, 401(k) with discretionary match, wellness programs, paid time off, company paid holidays and a variety of voluntary benefit options.

We strive to be Employer of Choice.  As one of our five cornerstones, this means that we go all-out to create an environment that shows we are committed to investing in employee growth and creating a culture of belonging where employees what to build a lasting career.  

Visit our website to learn more about our competitive benefit programs – https://resers.com/careers/#benefits

Job Summary:

The Manager, Category & Customer Insights is responsible for creating reports and other analytical tools to translate category, brand, and retailer-based insights into actionable and measurable short- and long-term strategies and plans for growth across the Reser’s brand portfolio.

Essential Position Functions: 

• Works in partnership with peers in the marketing team to support execution of strategic growth plans.

• Expert in syndicated research and analytical tools (e.g., Circana/IRI, ACNielsen, 84.51/Kroger) used to analyze and report on category performance, shopper behavior, market trends, and competitive activities, to identify key insights that inform marketing and sales strategies.

• Develops reports and frameworks to collect, analyze, and present internal and external data for review and distribution.  

• Aligns with Brand and Sales teams to assess performance of brand and customer marketing campaigns, including but not limited to, promotion strategies, at-shelf merchandising tactics, and key trade initiatives. 

• Collaborates across departments to provide critical analyses, reporting or special project work.

• Proactively reviews and reports on competitive channel activity for key brands, customers, and geographies.

• Works with Sales teams for preparation of key customer appointments, as needed.

• Leads category and sales channel research and custom database management.

• Other duties as assigned.

Education and Experience:

• Bachelor’s degree in business administration, Marketing or a related field and 7+ years’ experience in marketing, category management, and consumer insights

• Experience requirement may be reduced to 5+ years with an MBA.

 

Knowledge, Skills and Abilities:

• Expert in syndicated marketing analytics tools and software platforms for consumer-packaged goods

• Proficient in data-driven decision-making and problem-solving skills.

• Strong understanding of consumer behavior, retail trends, and customer insights.

• Ability to convey stories using charts and graphs.

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