Sales Activation Manager

Sales Activation Manager

The Sales Activation Lead drives the execution of annual business unit and top account plans, ensuring alignment with financial targets and enabling data-driven decision-making.

This role fosters strategic consistency across regions, delivers actionable insights to marketing and sales teams, and ensures budget stewardship and ROI accountability.

By leveraging real-time analytics and facilitating knowledge sharing, the Sales Activation Lead empowers cross-functional teams to optimize performance and activate national business strategies effectively.

Job Responsibilities:

Annual Planning Lead for 4 WU sales regions (NW, MN/SD, RRV, West)


* Ensure BU plans and the top account plans in each region are complete, documented and adequately resourced to deliver on their financial targets.


* Partner with Sales Activation Manager to identify similar tactics across their 4 WU sales regions.


* Mine insights from BU and account plans that provide visibility to the strategic marketing organization around product/category trends, retail purchase gaps, and where there are resource needs to support local activation.


* Help facilitate budgeting and distribution of local dollars tied to tactics in the plan.


* Conduct pre/post/In-season analysis of the plans to ensure they are delivering on their targets.


* Facilitate opportunities for sales to provide input and feedback back into Strategic Marketing

Planning Analytics


* Partner with AA&I team to build real-time BU and account plan dashboards that track leading and lagging indicators to ensure both commercial sales and strategic marketing have visibility to in-season performance.



* Partner with Field Marketing, SES, MDAs and other groups to ensure their activities are measurable and contributing to the BU and account plans.


* Provide WULT with monthly updates on all 7 BUs and key account plans.

Delivery of insights into the Commercial Sales Organization


* Partner with strategic marketing to aggregate business critical insights and utilize existing teams and processes to deliver them to the commercial sales organization.

Insights include wholesale, grower, product, category and market level insights & opportunities.


* Partner with Innovation team and Product managers (seed/CP) to aggregate agronomy specific insights and deliver them to commercial sales and sales agronomy teams (MDA) via existing processes.


* Ensure the insights are being utilized, executed upon, and tracked within the BU and account plans.


* Identify ways to tie agronomic and business specific insights together for a more streamlined approach.

Required Experience, Knowledge & Skills


* Bachelor's degree in Business, Agronomy, or a related agricultural field.


* 10+ years of progressive experience in agronomy, agricultural inputs sales, or marketing, with a strong record of delivering measurable business outcomes.


* Proven expertise in stra...