Field Sales Trainer

Field Sales Trainer

This position is remote/virtual.

The ideal candidate we will be located near an airport.

The Field Sales Trainer will train and coach our external Members and internal salespeople for Animal Nutrition/Purina and Winfield United in a results focused approach, moving from selling individual products to selling integrated and data driven solutions, where broader offerings and services come together to resolve customer business problems.

Additionally, the FST will be responsible to help and support business development with our members to drive sales training revenue targets.

These services will include partnering with Retail Growth Strategies or WFU/AN Sales leaders on identifying opportunities to sell sales training products to our cooperatives.

The position will drive realization of our growth strategies by supporting significant shifts in sales focus, behavior, and skill.

The successful sales trainer will partner with Regional Sales Directors and Retailers to make the change sustainable through specific and targeted learning interventions.

This involves teaching completely new sales behaviors in terms of what reps and top sellers are selling.

Building a new set of knowledge around the customer's world and the organization's capabilities, as well as equipping reps with new skills to have a very different sales conversation with broader sets of customer stakeholders.

The sales trainer, Retail Directors and retail owners will guide sales reps to curriculum and coaching designed to meet their individual development needs.

The sales trainer will drive ongoing results every day by supporting, motivating and providing ongoing coaching and guidance to the sales team.

The sales trainer will manage training and certification activities that ensure new strategies, processes and messaging are fully operationalized.

Support execution and adoption of Sales Center of Excellence within WinField United and Purina


* Partner with RGS and Sales Leadership to identify external opportunities with our coop members.

This includes accountability to the overall COE revenue targets.


* Build and maintain strong working relationships with internal Sales Leadership, Enterprise Learning and external Cooperative colleagues to drive revenue targets and create a strong learning culture built on stakeholder management and delivering value added training services,


* Provide subject matter expertise on the Sales Center of Excellence for WinField United and Purina teams and owners


* Provide an aligned sales consultancy across Land O' Lakes that supports business objectives and company values through a consistent approach to learning opportunities across the organization


* The sales trainer will build momentum around the strategy, messaging, process, and leadership behavior by working with Sales Reps in their geography on a regular basis (20 per year)


* Support sales reps as they strategically evolve the model to position our r...