Brand Strategy & Category Marketing Manager

Benefits and Culture

We offer a competitive compensation and benefits package designed to help employees live a healthier life, build rewarding careers and save for the future.  Reser’s offers choices whenever possible because we recognize the diverse and ever-changing needs of our employees.  Full-time employee benefits include medical, dental, vision, AD&D, life, 401(k) with discretionary match, wellness programs, paid time off, company paid holidays and a variety of voluntary benefit options.

We strive to be Employer of Choice.  As one of our five cornerstones, this means that we go all-out to create an environment that shows we are committed to investing in employee growth and creating a culture of belonging where employees what to build a lasting career.  

Visit our website to learn more about our competitive benefit programs – https://resers.com/careers/#benefits

 

Reser’s Fine Foods – Job Description

 Job Summary

The Brand Strategy Manager drives brand growth in the assigned categories, owned, and private brands.

Responsible for developing the short and long-term marketing strategy, annual marketing plans, and executing projects and initiatives which support growth and meet goals.

 

Essential Position Functions: 

• Overall accountability for category and brand volume and share objectives.

• Collaborates and leads cross-functionally to ensure the brands remain relevant to consumers, drive profitable corporate growth, and ensures that all activities support the brand positions.  

• Collaborates with Director, Brand Strategy to lead the development of brand positioning.

Utilizing consumer insights, a deep understanding of the category and competitive landscape, company goals, and relevant operational factors, collaborates on development of the long-term marketing strategy for assigned category and all associated brands.

• Leads the strategy for consumer-relevant, annual marketing plans for all brands within assigned category which contribute to topline sales, margin and brand health objectives while remaining tightly aligned with brand position and guardrails.  

• Leads the lifecycle strategy and coordinates with Associate Product Manager on new product development from ideation to launch of new and existing products, working closely with sales, regulatory, research & development, manufacturing, creative and financial teams.

• Leverages working knowledge of consumer, category and brand and continually identifies and recommends business-building initiatives which deliver against the company's business and marketing objectives.

• Leads regular analyses of the brands, key initiatives, competition, category, customer, and consumer.

Synthesizes key findings and indications which enhance brand and company performance and adjusts plans accordingly. 

• Leads insight gathering research that collects consumer and competitive knowledge that can be utilized to enhance and evolve the brand's compet...