Business Communications Senior Advisor - AI Enablement

Job Description

The Communications and Community Programs (C&CP) team at The Cigna Group is dedicated to leveraging AI to enhance our communication strategies and tactics in support of our company's growth and impact.

We are seeking a highly skilled Communications AI Enablement Senior Advisor to join our dynamic team.

This role will be responsible for developing and implementing cutting-edge AI-driven solutions across the C&CP to improve organizational efficiency, enhance user experience, and drive adoption of technologies to deliver insights in support of our strategy.

This role involves close collaboration with the Enterprise AI Center of Excellence and other areas of the company to identify opportunities for technological advancements and ensure seamless integration of AI solutions.

We are seeking a proactive and technically skilledindividual.

The ideal candidate will possess a blend of technical expertise and corporate communications acumen.

Experience in the healthcare sector is a bonus.

Responsibilities include:

AI Strategy, Planning and Governance


* Develop and execute an AI roadmap aligned with the C&CP function's goals.


* Evaluate, recommend and implement AI tools for use by C&CP team (e.g., generative AI for writing - short and long form, media monitoring, personalization).


* Stay abreast and ahead of industry trends and best practices and across communications technology and AI and create a technology roadmap for the C&CP Team.


* Ensure alignment with industry regulations and company compliance and standards related to AI and communication technologies.

Workflow Optimization


* Provide hands-on training and support C&CP team members on the use of new communication tools and AI systems including how to interpret outputs.


* Identify repetitive or manual tasks that can be streamlined (e.g., content summarization, media list curation, organizational announcement drafting, etc.).


* Design and oversee automation initiatives.


* Monitor and evaluate the performance of implemented technologies, making adjustments as necessary to optimize outcomes.

Map out areas of improvement.


* Integrate AI into content creation, social listening, sentiment analysis and reporting processes.

Change Management & Training


* Educate and upskill the C&CP team on AI capabilities and best practices.


* Act as a bridge between technical teams and members of the C&CP team to ensure successful adoption.


* Foster a culture of experimentation and continuous learning among members of the C&CP team.

Data-Driven Insights


* Use AI tools to analyze audience behavior, media trends and campaign performance.


* Develop dashboards or insights reports to inform strategy and storytelling.


* Improve measurement and ROI tracking using AI-enhanced analytics.

Vendor & Tool Management


* Evaluate and manage relationships with AI software, vendors or consultants.

Measurement and Reporting


* Prep...